I have a big weight on my shoulders.
I feel like I’ve been salesy and sleazy.
It feels horrible.
Brene Brown says:
“Shame cannot survive being spoken.”
I hope she’s right. So here goes…
During the summer, it’s no secret that I experienced massive growth in my business, from $0 – $45,000 in two weeks, launching my group The Prosperity Prescription.
My husband quit his job. Life was awesome.
And I decided that when I re-launched, I wanted to smash that $45,000. I plucked a (large) number out of the air and set about trying to recreate those magical few weeks in August.
Since that time, I’d been learning and reading a lot about launching and selling. I’d built up quite a bank of tricks and tips.
Especially when it comes to sales pages.
I feel sick just thinking about it.
There is a huge trend for hitting the pain points of your ICA.
Really going for the jugular, telling someone what’s wrong with them and then telling them how you can fix it.
And guess what I did in the re-launch video for the sales page?
Kick you when you’re down and then help you up – if you’ll pay.
No wonder I’ve had a runny nose and a horrible sense of unease for the last few weeks.
Now I don’t mean this as a criticism of anyone who sells this way. There are probably ways of doing it more elegantly than I did it.
And I’m sure it does work.
But, it didn’t feel good.
And if there’s one thing I am learning over and over again – all of this stuff has to feel good.
It has to feel joyous.
And when I went back and looked at the sales page and video from my summer launch, guess what I found?
Not a single pain point mentioned.
Just me, with my I-have-a-ten-week-old-baby body, secretly not even wearing trousers because none of my clothes fit. Filming (from the waist up) with a teleprompter my husband built out of a stepladder, a ruler, some duct tape and a sheet of glass.
My message was clear – I’m doing something revolutionary and I’m really excited about it…
I’ve found a really amazing way of helping people rock their life and business and I want to help you…
I’m on a mission and I want you to join me. You’re brilliant and I want to help you realise it.
And none of that has changed.
In fact, all of those feelings have intensified, and the members of the group know it and feel it.
But somewhere during the last few months I stopped believing it was enough to attract new members.
I began to think I needed certain tactics just because other people use them.
And so I did. And it felt horrible.
So if you were on the receiving end of a salesy email from me and felt weird about it, or you watched the re-launch sales page video and felt empty afterwards?
Truly, with a sick feeling in my stomach and tears in my eyes, I’m so sorry.
And I pledge and promise that from now on, nothing I send you will be tactical.
Everything will be from my heart. Every word I write, every video I make.
Because this business was built with my heart at the foundation.
And I have to keep the faith that it will be enough.
The truth is, I don’t think you’re flawed. I think you’re brilliant. You might have forgotten quite how brilliant you are. I’d like to help you remember.
I don’t think you need me – or anyone else – to point out your struggles and problems.
What you need, what we all need, is a little more love.
And I’ve got plenty of that to give.
I wanted to record a new video for the sales page for my group, and I will. But today, I’m going to decorate the Christmas tree with my family.
Instead, I’ve temporarily used a video I recorded a few weeks ago and posted in my group. I wasn’t trying to sell anything. There’s no fancy lighting, no teleprompter, just me, totally lit up about my mission and telling the members my latest plans for them.
Maybe you’d like to check it out and tell me what you think?
Because I’m a kick-ass kinesiologist, but I’m pretty new to business. Especially new to putting myself out there, emailing you on this list and hoping not to annoy anyone.
I’m learning a lot about myself and how I want to do things.
And I’m realising I have to follow my heart and I might do things differently than other people.
My Dad told me once: “If you want to be different, you have to be strong.”
I’m working on it.
As I go, I’ll keep sharing with you the things I learn as I grow this business into the Empire of Love that I’d like it to be one day. (Probably not with that as a biz name, it sounds a bit sex–shoppy.)
As always, thanks for reading.
Lots of love
The Energy Editor
*Edited to add: I’ve made the all-new, pain-free page and video now, so that’s what you’ll find on that link.