Behind The Scenes At Michelle Lowbridge HQ

Lately I’ve been asked these questions a lot…

 

Who writes your copy?

Who plans your launches?

Who did your website?

Who takes your photos?

 

It’s becoming apparent that those wanting to grow their business are feeling disadvantaged because they don’t have a team behind them.

 

So today I’m going to lay it all out there.

 

Let me tell you all about Team Lowbridge…

 

Who takes your photos?

 

My husband took my new photos.

 

It wasn’t even planned.

 

I’d been filming a video for the Limiting Belief Release technique and walked into our front room.

 

Pete was taking photos of Jackson.

 

I smiled and he turned around and took a photo of me.

 

“Oh babe, that’s lovely.  Stay there.”

 

He took a few more.

 

“Let’s have a look then.”

 

I looked… “Bloody hell they do look good, quick take a few more!”

 

So he did.

 

I went and got changed twice and at the end of it had the makings of a re-brand.

 

My fancy photoshoot was me, my hubster and my baby in our sitting room.

 

 

Who designed and built your website?

 

That was the result of some really hot dates.

 

With my husband.

 

On the sofa.

 

With our laptops.

 

I’ll be honest, I tried outsourcing the website.

 

It was just never quite what I wanted.

 

I had a vision for it but I didn’t want to put the hours in myself to get it right.

 

After my second attempt at having some else do it, I realised I just had to do it myself.

 

What stressed me about that idea was that it just seemed such a lonely way to spend time.

 

And I’m not a designer.

 

Pete has a great eye for these things.

 

But I knew if I just handed it over to Pete then he could spend hours on it and come back and it still wouldn’t be just what I wanted.

 

And he’d feel his time had been wasted.

 

So by sitting down together…

 

We kept each other company AND I could immediately give my input AND get his advice.

 

It turned out to be great quality time for us.

 

Team Lowbridge (that’s me and Pete) created something we’re both really proud of.

 

I appreciate that you might not have a patient hubby with a good eye for design – so this is the other point I want to make:

 

My business did NOT start with an awesome website.

 

I hit six figures before I launched this website.

 

So if you think your website is holding you back, that’s just a limiting belief!

 

 

Who writes your copy?

 

Me.

 

I really love reading and writing.

 

And that degree in print journalism is finally coming in handy, 15 years after graduation.

 

I did lose my voice for a short time though.

 

Not my actual voice.  (Insert your own ‘unlucky for Pete’ joke here.)

 

During the ‘sales shame’ period when I lost my way, I took advice from other people about writing to sell.

 

It just didn’t work.

 

I knew I was back on track when my sweet friend, copywriter Hattie Brazeley replied to one of my newsletters saying:

 

“Holy cow mama!  Don’t ever let anyone get their hands on your copy.”

 

Lesson:  You might hear a lot the advice to use your own voice.

 

It’s great advice, and here’s what I would add to it:

 

When you’re writing, think about your actual intention.

 

Be honest about it.

 

The energy of your intention is held in your words.

 

And people can feel it when they read.

 

A perfect example – I’ve wanted to write a sort-of ‘set the record straight about my non-team’ before.

 

But it felt a bit ego-centred.

 

It was purely about me.

 

So I never wrote it.

 

But this time it feels different – and here’s why:

 

My intention right now is to help those who are where I was this time last year and who are freaking out that they can’t make money until they have certain people on their team or hire in certain help.

 

And I know that for every five people messaging me the questions, there are probably 25 more who’d like to ask but don’t.

 

The truth is that maybe a team would be nice but it’s not necessary and it’s certainly not a reason to not start making money!

 

Who plans your launches?

 

No-one!

 

I think this question started to arise last summer when I launched The Prosperity Prescription, and I thanked my friend Amy Birks for her support.

 

Amy is a business strategist.

 

So automatically it was assumed that there was a big complicated strategy behind my success.

 

This was tricky for me, because I didn’t want to play down Amy’s awesomeness, but there also wasn’t some secret formula that I’d been handed or a lot of plotting going on behind the scenes.

 

The biggest gift Amy gave me was recognising that something I was doing for free could be a product.

 

When I told her I could do group energy corrections and erase money blocks for a lot of people at once, she uttered the immortal words:

 

“Well that’s a fricking product right there.”

 

And then she gave me this plan:

 

“Ok you’re going to collect email addresses for the next 48 hours.  Then you’re going to send three emails, one telling them about you and what you do, one telling them what kinesiology is, one telling them about the group.  You’ll send them Saturday, Sunday and Monday and on Monday you launch.”

 

“Um, shouldn’t this be done over a couple of weeks?”

 

“No way!  These are hot leads! Do it now!”

 

And then she spent the next two weeks sharing the joy and excitement as everything fell into place.

 

The rest of the ‘strategy’ just wasn’t planned.

 

The emails included a slideshow and a video because that was a hard-won skill I was determined to use.

 

There wasn’t some big secret formula.

 

It was one of those times when everything just lines up.

 

I was constantly hit with new ideas and actions that just seemed to come out of nowhere.

 

I can only describe it as spending two weeks being totally in the flow.

 

A few months later I tried to recreate the success of that launch and failed.

 

I tried a ‘strategy’, a ‘plan’ and being told what to do and when – and it was a disaster.

 

Right now I’m launching my new course, Be Your Own Energy Editor.

 

No strategy.

 

No plan.

 

No team.

 

Not even ‘three emails and a sales video’.

 

Just an idea, a sales page, good intentions and a lot of fun.

 

Only taking action on my own ideas.

 

Back in the flow, enjoying every second and doing only what feels right.

 

This morning I hit 116 sales.

 

I’d told my Prosperity Prescription family that my target was 100 and that I felt a bit vulnerable after the last failure.

 

When I told them I’d reached my goal, the lovely, and very wise, Suzy Ashworth said: “Here’s to public declarations from a place of alignment.”

 

She nailed it.

 

That’s the perfect word to describe what happened last summer and what just happened again this week.

 

Being in alignment.

 

When you have that, the only team you truly need is made of:

 

You – being honest with yourself.

 

And good friends – who truly want to share your joy.

 

I hope you have both of those.

 

With huge love and encouragement,

 

Michelle xxx

The Energy Editor

PS – You can still join my live classroom for Be Your Own Energy Editor!  Come and get the details here.