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Fifty Shades of Self Discovery

It’s been an interesting start to the year over here.

 

In fact, it’s been an ‘interesting’ few months.

 

Last year, as you might know, I built a pretty genius business model, if I do say so myself.

 

(Don’t worry, I put the trumpet down rapidly in a minute.)

 

Training practitioners in Energy Editing.  Writing a bestselling book.  Mentoring some of the practitioners.

 

Lovely stuff.

 

I moved my family into our dream home.  I even lost 40lb.

 

So it was a bit of surprise, after the high of the last training event, where I added nine new Energy Editing Professionals to my awesome team of practitioners; when I felt incredibly low.

 

Like super-fecking-miserable low.

 

I did the usual things, checked my gratitude levels, worked on my upper limits, and started mainlining Vitamin D.

 

Nothing.

 

Still felt terrible.

 

Obviously I didn’t tell anyone about it, because I’m a shiny-happy-positive person.

 

I make a lot of cash, I’m healthy, my family is happy, so I can’t have real problems.

 

I’m not entitled to have a hard time, and I don’t want to add my negativity to someone else’s vibe, so I’m not going to admit things aren’t going well in my world.

 

I retreated.

 

And not in a ‘lovely week of silence in Bali drinking green juice’ way.

 

In a hide-in-my-office-and-avoid-my-friends-way.

 

At home one Sunday, having pulled out of a weekend away with my girlfriends, and knowing I needed to get my shit together, I posted in an informal mastermind I have with four smart, sweet entrepreneurs:

 

“I’m struggling with muggling.  I don’t know what the hell my problem is.  I’ve lost my mojo and she doesn’t seem to want to come back.  And yes this is me asking for help.  Don’t tell anyone.”

 

The replies were immediate, and they all said brilliant, American things, like “I honour you for reaching out.”

 

Within 30 minutes I had calls scheduled with them all over the next few days.

 

The relief was palpable.

 

And in that relief, something ‘popped’.

 

A thought:

 

“I don’t want to do the practitioner training in March.”

 

My hilarious ego immediately replied: ‘Don’t be a fecking idiot.  You have a whole business built around this idea.  You wrote a book that tells people about what you do.  You’re making a lot of money.  Stop this nonsense immediately.”

 

And I just laughed.

 

No wonder I’d struggled to identify the problem.  I definitely was NOT looking at this as an option.  No way, José.   Not a chance, Lance.

 

If you’ve followed my work for a while, you know I like to crack on with things.

 

I make agile decisions, and I’m not afraid to pivot.

 

Within 24 hours, the next training dates had been taken off my website, and I’d told the hotel I wouldn’t need the room.

 

I had no idea what I was going to do, or if this was a permanent decision.

 

So I did some muscle testing, cleared some blocks, and got some directions:

 

There will be another book.

 

You’ll write it in the new year.

 

Something will become clear as you start writing, that will change everything.

 

Until then, you have to practise what you’re going to preach.

 

Walk what you’re going to talk about.

 

Do your own work.

 

Focus purely on your own alignment, and your own self-development.

 

Smash your own blocks, hunt down the next pieces of old baggage you’re dragging around, and get clear.

 

So that’s what I’ve been doing.

 

It’s been Fifty Shades of Self-Discovery at Lowbridge HQ.

 

Ups.  Downs.  Digging deeper than ever.

 

Getting to the core of some really old shite that I was still carrying around.

 

And then January came.

 

Time to write the book.

 

A deadline from my publisher.

 

And finally, the piece of information that changed everything.

 

I can’t tell you what it is yet, because I’m a great believer in incubating your ideas until they’re ready to hatch.

 

What I can tell you is that there’s a pivot coming.

 

A new direction for me, that I definitely couldn’t have predicted and I certainly was not equipped to deal with until now.

 

And the creation of something, that I think my peeps are going to love.

 

I believe it’s the one thing that everyone who’s ever been in one of my programmes actually wants, and I can’t wait to share it.

 

I realise I’m being a MASSIVE tease, I just wanted to update you on what’s been going on inside my skull, and let you know something is coming –very soon!

 

Now that I’m out of hibernation, I’m finding that I’m not the only one doing some serious self-evaluation.

 

So if you’re going through it too, here’s what helped me:

 

1. Confess to someone that you’re struggling – and chose that ‘someone’ wisely.

 

2. Too much TV does not count as self-care, unless it’s making you laugh.

 

3. Even if you’re a massive introvert, make sure you’ve not slipped into hermit-mode.

 

4. Accept that right now you don’t know what’s going to happen.

 

5. Commit to putting down your old baggage, and getting help if you need it.

 

I’m sending enormous ((((HUGS)))), and a promise it’s all working out, even when it doesn’t feel that way.

 

ALL the love,

 

Michelle xxx

 

My $72,000 Secret

Well this is embarrassing.

But I have a confession.

And an invitation to a celebration.

Remember when I launched Prosperity Prescription 2.0 in the summer?

I talked about it a LOT.

For two weeks, non-stop.

And then since then, unless you’re in the programme, you probably haven’t heard anything about it.

There’s a reason for that.

The launch was so successful that I was embarrassed to talk about it.

Yep, the queen of smashing upper limits, smacked head first into her own and has been subconsciously crippled by it ever since.

It was all going pretty well.

I was working hard, putting in long hours and pushing the launch boulder up the mountain.

The sales were coming in fairly steadily but slow enough to keep me pushing.

I was determined (my ego was determined) to ‘beat’ last year’s total of $45,267.

I was coming up against all sorts of inner ‘stuff’ during the launch and clearing it and moving forward, and clearing it again.

I did a lot of ‘growing’. It was uncomfortable but that in itself was kind of comforting.

Because I was trying hard.

A mantra from my childhood – “Well done, you tried really hard then, whatever happens, no-one can say you didn’t try hard.”

So if I was trying hard, then the outcome was fine whatever happened –

Try hard and fail, well at least I tried hard.

Try hard and succeed, well then I deserved it.

The night before the early-bird price ended, I was getting near the $40k mark.

That felt good. I was going to be close enough to last year not to feel like a failure.

My husband wasn’t going to be looking for another teaching job.

So I relaxed.

I celebrated with my family.

And the sales started flooding in.

Over the next 48 hours the total rose to $72,000.

On one hand I was ecstatic, thrilled, joyful.

And on the other hand I didn’t know how to handle it.

I hadn’t worked hard for that final $32,000.

Therefore did I really deserve it?

I had smacked into the upper limit of what I felt I was worth and deserving of.

And so I kept quiet about it.

I mentioned it once, hidden in a blog post where I also outed myself for not saving any money and spending ‘too much’ – to play down my achievements and make it ‘ok’ that I’d made this money.

I didn’t realise how much the shame of it was affecting me until yesterday.

I was wondering why people weren’t still joining Prosperity Prescription, so I started muscle-testing for some answers.

I found two things.

One – that people didn’t know it was still open because I have hardly mentioned it since.

Two – that I hadn’t been truly grateful for the financial gifts I’d received. Essentially I’d told the Universe ‘no more’ by failing to make a public declaration of thanks.

Now I’m not saying that everyone has to make a public declaration of thanks for the great things they receive (although the world be awesome if they did.)

But in my role as an expert in changing your energy so that you can make more money whilst really enjoying yourself, it’s really important for me to talk about these things.

I have a responsibility to my ‘online family’ and my clients, and anyone who is inspired to change their relationship to money, to be totally open about these things – I have to practise what I preach.

But for the last few months my subconscious has been playing a subliminal recording that I just didn’t pick up on. It was whispering…

You didn’t earn this. You don’t deserve it. You better not fricking tell anyone or people will HATE you, and your friends will desert you. You didn’t work hard enough for it and so you better not enjoy it. You should be ashamed of yourself.

Up on the surface things are ok, I’ve had tricky days and great days and everything in between.

But always a sense that something wasn’t quite right.

And truly, on some level, knowing that it was tied to that $72,000 and trying really hard to ignore it, because what the hell sort of idiot is going to admit making that sort of money for not a huge amount of effort?

Well, this idiot is.

Because the truth is this – feeling shitty about not deserving it meant that I didn’t speak sincerely about it. And being insincere about things always makes me feel shitty. And feeling shitty meant that I couldn’t be sincere.

See the cycle? A washing machine stuck on a spin cycle of shame.

After doing some work around this over the last couple of days, I now know this:

I’m more attached to my own values of sincerity, honesty, and integrity than I am to anything else.

So here it is.

A public declaration that I made a lot of money.

A public apology to the people that joined the programme that we didn’t celebrate the launch. An apology to those that love me, that I didn’t feel deserving enough of the money – or your love – to celebrate with you.

And a public invitation to you to do two things –

One, is to celebrate with me, because I would really appreciate it.

Two, is to think about this –

If you’re feeling a bit ‘off’ or out of alignment, ask yourself –

What is the last thing that you received that was fantastic?

On some level, did you feel you didn’t deserve it?

And if so, why?

And when you’ve taken a few minutes to figure that out, send me a message or a comment or an email, and tell me – so that I can celebrate with you, and tell you that you, 100%, deserved it.

I truly love to celebrate other people’s success and joy and gifts, and I’d be honoured to celebrate with you, and in doing so we invite the Universe to send us more of the same – and better.

To a 2016 of celebration, rising higher and acting in alignment…

Sending so much love

Michelle
The Energy Editor

Are You Lonely Tonight?

Loneliness.

 

One of the most destructive forces in our world.

 

Experiences involving loneliness account for an average of 7% of the damage to the energy system.

 

Loneliness is not an emotion.

 

It’s a state of being.

 

You might feel lonely but the experience of being lonely is far more stressful to your body, mind and energy.

 

I’m not talking about being alone.

 

Just simply being on your own can be done in a million different ways, many of them enjoyable.

 

Alone does not automatically equate to lonely.

 

We’ve all felt the sense of separation in a group of people, where even surrounded by others we feel lonely, disconnected and not included.

 

Even this isn’t true loneliness because there is always hope of connection.

 

You can only experience the darkest depths of loneliness when you’re alone.

 

It is a combination of isolation, disconnection and helplessness – feeling that you are in a void, have no-one to talk to, and in particular a genuine belief that no-one really wants to talk to you.

 

Add in to this a trauma that you actually need to talk about, and the stress in your system escalates further.

 

Most of us have experienced loneliness at one or more times.

 

It makes us question our worth, doubt our likeability, damages our confidence and makes us feel like a failure.

 

The ripple effect into our lives is huge – and feeling unworthy, unlikeable, unconfident and like a failure does little for our ability to connect with others.

 

It can be a very destructive cycle – we experience loneliness, so we begin to put up walls and defences to protect ourselves from loneliness, which makes us even harder to connect to and, of course, we’re then even more likely to be lonely.

 

We all have different beliefs about loneliness.

 

My experience of being lonely when I changed jobs was mixed in with – and compounded by – embarrassment.

 

I felt ashamed that I was lonely.

 

God forbid anyone would know I didn’t have anything to do at a weekend – my life should be full of fun and action and laughter and photos worthy of a magazine.

 

I felt like a failure, it was a weakness I didn’t want to admit.

 

So what did I do?

 

Read a lot. Smoked a lot. Watched a lot of TV.

 

None of those things are great for your social life.

 

Luckily I had to go to work, so I made new friends and reconnected with my old friends too.

 

The pain of that time lingered with me though, a whisper of a taunting ghost – an almost-silent reminder of the time when one boy at school was able to turn my entire group of friends against me overnight.

 

When I think about that now, I think my way of dealing with it – brave face, spending every lunch time studying so I could ace my exams and get the fuck out of there – actually compounded whatever he had told them and made it last far longer than if I had just shown vulnerability, told my friends that I was devastated and opened up a conversation about it.

 

For many, many years I was terrified of doing or saying the wrong thing that would cause the same thing to happen again, finding it hard to completely trust and relax into friendships and wondering when they would end.

 

When we subconsciously attribute our loneliness to a particular way we behaved or thing we said, then we start to modify our behaviour and become less of our true selves.

 

And what do you think this does to our chances to authentic connection with others?

 

The truth is that the authentic you IS someone other people want to connect to.

 

Believe me.

 

Maybe that wasn’t the case when you were a kid, surrounded by other kids terrified of being their authentic selves.

 

But you’re an adult now.

 

Other adults want to connect to the real you.

 

Loneliness is part of the human experience.

 

It allows us to truly appreciate the joy of connection and friendship.

 

These contrasts allow us to learn and grow.

 

Can you spot the lonely person in the group and feel their pain?

 

Are you the one that catches their eye or gives them a hug?

 

Do you feel the magic of gratitude when you are surrounded by friends?

 

Like most of us, you can probably recall some incidences where you experienced loneliness.

 

I know it’s painful to think about it.

 

Even after twenty two years I can still cry if I think about those lonely lunchtimes hard enough.

 

But I’m lucky.

 

I’ve been able to do a lot of healing work around that old pain, so these days I am one hundred times more capable of authentic connection than I have ever been.

 

That’s why I’m dedicating this entire month to helping people with their past pain, trauma and experiences related to loneliness.

 

I can’t promise this work will be easy.

 

You might have to dig deep for a few minutes every week and connect to some old pain so that I can release it for you.

 

But it will be worth it.

 

It will change you.

 

When we drop the old baggage, shed the heavy coat of protection, we travel lighter and we shine brighter.

 

It’s an undeniable fact.

 

Please let me help you in October.

 

My group is a supportive and genuinely loving space, held by me, especially for people like you.

 

It’s time to say goodbye to loneliness – and hello to the authentic, beautiful, real you.

 

You’ll find us here, the group is called Prosperity Prescription 2.0.

 

Come and join the family, we’re waiting for you.

 

Love from

 

Michelle xxx

PS – Click here to find out more about Prosperity Prescription 2.0, I can’t wait to meet you.

My First Six-Figure Year

Since my first big launch last summer I’ve made a six-figure income.

 

Now, let’s be clear:

 

That’s gross revenue, in dollars.

 

But regardless of the technicalities, I made a shite-load of money.

 

Way more than ever before.

 

So isn’t it interesting –

 

And kind of embarrassing –

 

And perhaps a little bit terrifying –

 

That I also have:

 

Less savings than this time last year.

 

A credit card debt for the first time in ten years.

 

No pension.

 

No investments.

 

And no clue as to the net, post-tax revenue of the business in British pounds.

 

I spent the last year enjoying my money-magnetising abilities.

 

I’ve had $5000 VIP clients.

 

I had a second, $25,000 launch in April.

 

I’ve been paid tidy sums for an hour’s work on someone else’s programme.

 

And of course, I’ve helped a lot of people make more money.

 

When you’ve never been well paid before, that’s your focus.

 

When I erased the blocks that were holding me back from accumulating wealth…

 

There was no holding me back.

 

Money flowed in.

 

I can make money flow in, no doubt about it.

 

And unlike in previous years, money coming in hasn’t been followed by unexpected bills.

 

Things haven’t broken down.

 

Things haven’t gone wrong.

 

Things have been fantastic.

 

I said earlier in the year:

 

“True wealth is all the money you want – and more – with the freedom to choose how to spend it.”

 

And spend it I have.

 

I like travel.

 

To me it spells freedom, adventure and experience.

 

So we had a last-minute family holiday to Lanzarote.

 

An epic three week trip-of-a-lifetime to California.

 

I’ve been to Key West in Florida and Tulum in Mexico.

 

Our big goal for this year was to move house.

 

Working from home is great.

 

When your office is next to the kitchen and the sitting room and you have three kids?

 

It can be a bit hard to get everything done that you want to do.

 

So in July we moved to a massive house with a big, quiet office space.

 

There’s no mistake, this year I’ve done what I set out to do.

 

Make money.

 

Love my work.

 

Enjoy freedom and fun with my family.

 

So what’s the problem?

 

I don’t think this is the full picture of wealth.

 

I thought it was.

 

And now I can see that there are edges to this picture that aren’t fully in view yet.

 

Edges like pensions, investments and returns.

 

Sounds fecking boring doesn’t it?

 

KEEP READING!

 

Because what interests me isn’t so much what pension to get.

 

(And whether a pension is even a good idea in the current financial climate blah blah.)

 

No.

 

The interesting question is this –

 

What is it that really makes you wealthy?

 

Because I truly believe that fun, freedom and giving are signs of a wealthy life.

 

But if all of my money just flows out again (even in directions I choose) am I really wealthy?

 

Maybe true wealth means having an income that keeps flowing even if you don’t switch on your laptop?

 

An income that flows until you die is probably going to involve investing in some way.

 

Switching off when it comes to the conversation about investing?

 

That’s a money block.

 

One that I think is prevalent in women.

 

I know I had it.

 

I’ve spent the last week working on it.

 

Because I just had another launch.

 

$72,000 in two weeks.

 

And at the same time as celebrating with my family.

 

I couldn’t fight off the feeling that I need to do things differently.

 

That if I get to this time last year and have no assets to show for my year in business?

 

I’m going to kick myself.

 

I realised that I was intimidated by accountancy.

 

Daunted by investing.

 

Confused by everything I didn’t know.

 

And it literally made me shut down, switch off, numb out.

 

I realised that I’d erased my money blocks around making money and being able to enjoy it.

 

Hence having a fricking brilliant year and lots of fun.

 

But what to actually DO with it once I’d got it?

 

(Other than enjoy it.)

 

Blocked.

 

Big style.

 

So I started asking myself a lot of questions.

 

And for me, this is always where the fun starts.

 

How do we balance feeling good in the present with planning for the future?

 

How much of my $72,000 launch success was due to spending a lot of cash in America this summer?

 

I’ll explain.

 

On that trip, I was determined we wouldn’t worry about money.

 

That we’d do whatever we wanted, experience whatever we wanted.

 

That we’d give away hundreds of dollars in tips and gifts to homeless people.

 

And we did.

 

It meant I spent a lot.

 

But how much was it energetically responsible for attracting back to me?

 

In terms of the Laws of the Universe, how much do I need to live in the present?

 

How much should I prepare for the future?

 

And when it comes to these money blocks around investing.

 

What are women afraid of?

 

And do you know the magic of asking these questions?

 

I can go straight to Infinite Intelligence for the answers.

 

So, here’s the thing.

 

The same energy I tune into to find out what your money blocks are –

 

I can tune in to the collective energy of any individual or group and ask anything.

 

I can test what were the factors that contributed to my success.

 

And I can find out what percentage each factor was responsible for.

 

I can test for women as a group.

 

Or female online entrepreneurs as a group.

 

So things are about to get really interesting around here.

 

And I want to know –

 

If you could ask Infinite Intelligence, the soul that connects us, anything about money and wealth –

 

What would you ask?

 

NOT a personal question like “What is my money block around x, y, z?”

 

But –

 

What are the things that block women from investing in property?

 

(I already found that out for someone months ago and I’ll post about it when I’ve dug the notes up!)

 

Or maybe –

 

What attracts more money to me, spending or saving?

 

I’m talking the fundamental things that affect all of us in relation to wealth.

 

What would you ask?

 

TELL ME!

 

Email me right now with your questions about money and wealth.

 

My mission for this year is to find answers.

 

To keep broadening my view of the Wealth Picture.

 

And to keep sharing what I learn.

 

The world is changing.

 

Like me, are you self-employed or running your own small business?

 

Or do you want to be?

 

Or are you employed?

 

We’re all in the same position (with few exceptions).

 

If we take six months off (and I mean really off) we don’t get paid.

 

In the online space there’s a lot of focus on ‘working from anywhere’.

 

But that still means working.

 

We might not have to show up to an office, but we’re also not totally free.

 

And I think that’s where the truth about Wealth and Freedom lies –

 

It’s not just about freedom to travel or work in our pyjamas all day.

 

It’s the freedom to stop working and see the money keep flowing in.

 

I don’t have all the answers.

 

But I do know this –

 

I’m determined to find them.

 

I’ll keep you posted.

 

Love always

 

Michelle

PS – I’m deadly serious – email me now and ask me your burning questions about wealth, money and money blocks!

3 Hacks To Improve Your Business, Happiness & Productivity

I found myself in a constant state of almost-anxiety.

 

Not anxiety, but something.

 

A shallowness of breath, not feeling completely relaxed.

 

Compulsively checking my phone to see if anything needed my attention.

 

Feeling relieved if there was nothing to deal with.

 

I did some muscle testing and found that the root cause was ‘Fear of other people being annoyed with me.’

 

And this fear, this trigger, was resulting in me being constantly on the alert.

 

Because if someone had a problem that needed my attention and I failed to respond quickly, they might be annoyed, and to me, that was terrifying.

 

As I did a quick Energy Edit to release my body’s stress response to the trigger, and break the pattern, I realised two things:

 

I’m not superwoman.

 

Literally.

 

I take my work very seriously but as important as my clients and customers are, it’s not life or death.

 

I’m not an emergency room doctor.

 

I don’t have to be on-call 24 hours a day because people are not dying if I don’t check my email.

 

Also, I’m not superwoman.

 

Not the caped version saving lives (see above).

 

And not the modern-day-mythical-creature who’s ‘having it all’.

 

It’s impossible to live a fulfilled life, love your friends and family, have fun, enjoy your work AND be a slave to your inbox with your phone glued to your hand.

 

As much as we don’t want to admit it, it’s true.

 

Those little electronic devices are meant to be our servants, handy tools, not the master of how we spend every waking minute.

 

I gave myself permission right then to step away from the emails.

 

As the fear of ‘someone being annoyed with me’ released, I realised it was time to woman-up and take some action.

 

  1. I deleted my email account from my phone.

 

I knew if I had to sit at my laptop to answer emails, I’d check them far less often.

 

I already have notifications for everything switched off.

 

I don’t want pings, bings, badges and flags interrupting my day.

 

But that didn’t stop me hitting ‘Inbox’ to make it check for new emails way too often.

 

Email access on my phone had to go.

 

This would also eliminate two other silly things I was doing:

 

Tapping out replies on that tiny keyboard when I could do it much faster on the laptop.

 

Or, worse, reading emails twice – once on the phone and again later, because of course I could reply much faster on the laptop…

 

It wasn’t just the emails that were keeping me attached to the phone.

 

I am an avid facebook user.

 

I love The Book (as my Dad calls it).

 

But it’s addictive.

 

It’s an energy-suck, an attention vampire and a time-eating vortex.

 

I’d tried deleting the facebook app from my phone before, but always just ended up downloading it again 24 hours later.

 

This time I vowed just to stop keeping my phone by my side.

 

Maybe you do it too, carry your phone from room to room at home?

 

What the hell is that about?

 

It had to stop.

 

I had to start being conscious of when I was picking it up and not just letting it be something I do for vague entertainment.

 

I put my phone in a drawer in the hallway so it was out of sight until I set aside time to actually use it.

 

I knew that my hands and brain were going to get twitchy for something to do.

 

Like any good habit the quiet moments are when it’s hard to break.

 

Between tasks, waiting for the kids, or making a hot drink, I would usually pick up my phone and start scrolling.

 

I’d love to tell you that I made the switch from using the phone to meditating in silence and that I now have the zen of a Buddhist monk.

 

Or that I started doing push-ups and I now have a six-pack.

 

But I already resist both of those, so they didn’t quite appeal enough to get me to step away from the plastic rectangle.

 

This is what I did:

 

2. Instead of my phone I carry a small notebook.

 

(Fellow stationary lovers, for you: Hardcover, elastic snap to keep it closed, quality paper, A6.)

 

And a pen.

 

(Uni-ball, turquoise ink.)

 

I carry them everywhere.

 

Instead of passively consuming; I’m actively creating.

 

Some of what I write down is complete bollocks.

 

Occasionally I make ugly doodles.

 

But a lot of the time this happens:

 

I make notes for things that will help me and other people.

 

I journal and process ‘stuff’ that I’m working through.

 

I get my ideas out of my head and free up brain space.

 

It’s so simple.

 

It’s nice for my kids see me writing with a pen instead of typing on a screen.

 

(I know, because they told me, like this:

 

“I like it that you’re not on your phone all the time mum.”

 

Yeah, not exactly a Proud Parenting Moment.)

 

I sometimes forget to put my phone away, and when I do, that feeling of ‘busyness’ creeps back in.

 

The over-flowing brain and tension in my gut that stems from the sense that my time is not my own.

 

And my time is my own.

 

Like many of you, I’ve created a business where my time IS mine.

 

I choose the hours I work.

 

I limit the number of clients I take on.

 

I don’t schedule long-running programmes that include monthly calls because when I see it mapped out my calendar I lose my sense of freedom and start to feel sick.

 

And yet still I was filling my days.

 

Making myself answerable to people who didn’t even expect an answer!

 

Why?

 

When I tested for the trigger it came up as ‘It’s safe for me to be perfectly happy’.

 

Apparently I had a limiting belief that it wasn’t.

 

When I did the Energy Edit, up came the subconscious reasons for why it’s not safe for me to be perfectly happy:

 

Like… people don’t like perfectly happy people.

 

And… If you’re perfectly happy it can only go downhill.

 

That’s what my subconscious had been whispering to me.

 

So now my phone sits in the drawer until I actively WANT to use it.

 

For connections that feel harmonious.

 

At times when it feels good to connect.

 

Acknowledging that it’s ‘safe for me to be perfectly happy’ and releasing the fear of ‘someone being annoyed’ led me to the third and final hack.

 

This was a big one for me.

 

I’d tried it twice before and faltered.

 

  1. I handed my email inbox over to a VA.

 

A virtual assistant.

 

Which is a terrible name, because ‘virtual’ means ‘sort of’.

 

And who wants to hand their business to a ‘sort-of’ assistant?

 

Personally, I want a Definite Assistant.

 

(I do realise that it’s virtual because they work remotely, don’t worry.)

 

I couldn’t even imagine how handing over my emails to a VA would work.

 

So I got on a call and asked really stupid questions and this is what I found out…

 

(You might already know this, but if you don’t you might find this as GENIUS as I did.)

 

You set up a new email account and you don’t give the address to anyone apart from your VA.

 

You give your VA access to your business email account.

 

Your VA monitors the emails, replies to anything obvious, deals with anything that doesn’t need your input (this grows the longer you work together.)

 

The emails that DO need your input are forwarded to your secret email address.

 

You monitor that email address once a day – at the very most.

 

You hit reply and send your response back to your main email address.

 

Your VA copies the text over in a reply to the original email and sends it.

 

So you’re still replying to people personally when they need you to.

 

But you don’t have to wade through the stuff that needs admin assistance, or receipts that need filing, or any of the other random stuff that lands there.

 

You don’t have to check emails ‘just in case’ – only to find yourself in the vortex of ‘just quickly’ responding.

 

Your inbox is the to-do list other people want to give you.

 

It’s how other people think you should spend your time.

 

And I’d like to tell you that it’s not just ok for you to choose how you spend your time – it’s not just important.

 

It’s ESSENTIAL.

 

You get to choose.

 

That’s the point of creating your own business.

 

You don’t have a boss.

 

So don’t let the thousands of clients, connections and customers (real and potential) become thousands of bosses who dictate what you do and when you do it.

 

Repeat after me:

 

It is safe for me to be perfectly happy.

 

Have a brilliant day.

 

Lots of love

 

Michelle xxx

Behind The Scenes At Michelle Lowbridge HQ

Lately I’ve been asked these questions a lot…

 

Who writes your copy?

Who plans your launches?

Who did your website?

Who takes your photos?

 

It’s becoming apparent that those wanting to grow their business are feeling disadvantaged because they don’t have a team behind them.

 

So today I’m going to lay it all out there.

 

Let me tell you all about Team Lowbridge…

 

Who takes your photos?

 

My husband took my new photos.

 

It wasn’t even planned.

 

I’d been filming a video for the Limiting Belief Release technique and walked into our front room.

 

Pete was taking photos of Jackson.

 

I smiled and he turned around and took a photo of me.

 

“Oh babe, that’s lovely.  Stay there.”

 

He took a few more.

 

“Let’s have a look then.”

 

I looked… “Bloody hell they do look good, quick take a few more!”

 

So he did.

 

I went and got changed twice and at the end of it had the makings of a re-brand.

 

My fancy photoshoot was me, my hubster and my baby in our sitting room.

 

 

Who designed and built your website?

 

That was the result of some really hot dates.

 

With my husband.

 

On the sofa.

 

With our laptops.

 

I’ll be honest, I tried outsourcing the website.

 

It was just never quite what I wanted.

 

I had a vision for it but I didn’t want to put the hours in myself to get it right.

 

After my second attempt at having some else do it, I realised I just had to do it myself.

 

What stressed me about that idea was that it just seemed such a lonely way to spend time.

 

And I’m not a designer.

 

Pete has a great eye for these things.

 

But I knew if I just handed it over to Pete then he could spend hours on it and come back and it still wouldn’t be just what I wanted.

 

And he’d feel his time had been wasted.

 

So by sitting down together…

 

We kept each other company AND I could immediately give my input AND get his advice.

 

It turned out to be great quality time for us.

 

Team Lowbridge (that’s me and Pete) created something we’re both really proud of.

 

I appreciate that you might not have a patient hubby with a good eye for design – so this is the other point I want to make:

 

My business did NOT start with an awesome website.

 

I hit six figures before I launched this website.

 

So if you think your website is holding you back, that’s just a limiting belief!

 

 

Who writes your copy?

 

Me.

 

I really love reading and writing.

 

And that degree in print journalism is finally coming in handy, 15 years after graduation.

 

I did lose my voice for a short time though.

 

Not my actual voice.  (Insert your own ‘unlucky for Pete’ joke here.)

 

During the ‘sales shame’ period when I lost my way, I took advice from other people about writing to sell.

 

It just didn’t work.

 

I knew I was back on track when my sweet friend, copywriter Hattie Brazeley replied to one of my newsletters saying:

 

“Holy cow mama!  Don’t ever let anyone get their hands on your copy.”

 

Lesson:  You might hear a lot the advice to use your own voice.

 

It’s great advice, and here’s what I would add to it:

 

When you’re writing, think about your actual intention.

 

Be honest about it.

 

The energy of your intention is held in your words.

 

And people can feel it when they read.

 

A perfect example – I’ve wanted to write a sort-of ‘set the record straight about my non-team’ before.

 

But it felt a bit ego-centred.

 

It was purely about me.

 

So I never wrote it.

 

But this time it feels different – and here’s why:

 

My intention right now is to help those who are where I was this time last year and who are freaking out that they can’t make money until they have certain people on their team or hire in certain help.

 

And I know that for every five people messaging me the questions, there are probably 25 more who’d like to ask but don’t.

 

The truth is that maybe a team would be nice but it’s not necessary and it’s certainly not a reason to not start making money!

 

Who plans your launches?

 

No-one!

 

I think this question started to arise last summer when I launched The Prosperity Prescription, and I thanked my friend Amy Birks for her support.

 

Amy is a business strategist.

 

So automatically it was assumed that there was a big complicated strategy behind my success.

 

This was tricky for me, because I didn’t want to play down Amy’s awesomeness, but there also wasn’t some secret formula that I’d been handed or a lot of plotting going on behind the scenes.

 

The biggest gift Amy gave me was recognising that something I was doing for free could be a product.

 

When I told her I could do group energy corrections and erase money blocks for a lot of people at once, she uttered the immortal words:

 

“Well that’s a fricking product right there.”

 

And then she gave me this plan:

 

“Ok you’re going to collect email addresses for the next 48 hours.  Then you’re going to send three emails, one telling them about you and what you do, one telling them what kinesiology is, one telling them about the group.  You’ll send them Saturday, Sunday and Monday and on Monday you launch.”

 

“Um, shouldn’t this be done over a couple of weeks?”

 

“No way!  These are hot leads! Do it now!”

 

And then she spent the next two weeks sharing the joy and excitement as everything fell into place.

 

The rest of the ‘strategy’ just wasn’t planned.

 

The emails included a slideshow and a video because that was a hard-won skill I was determined to use.

 

There wasn’t some big secret formula.

 

It was one of those times when everything just lines up.

 

I was constantly hit with new ideas and actions that just seemed to come out of nowhere.

 

I can only describe it as spending two weeks being totally in the flow.

 

A few months later I tried to recreate the success of that launch and failed.

 

I tried a ‘strategy’, a ‘plan’ and being told what to do and when – and it was a disaster.

 

Right now I’m launching my new course, Be Your Own Energy Editor.

 

No strategy.

 

No plan.

 

No team.

 

Not even ‘three emails and a sales video’.

 

Just an idea, a sales page, good intentions and a lot of fun.

 

Only taking action on my own ideas.

 

Back in the flow, enjoying every second and doing only what feels right.

 

This morning I hit 116 sales.

 

I’d told my Prosperity Prescription family that my target was 100 and that I felt a bit vulnerable after the last failure.

 

When I told them I’d reached my goal, the lovely, and very wise, Suzy Ashworth said: “Here’s to public declarations from a place of alignment.”

 

She nailed it.

 

That’s the perfect word to describe what happened last summer and what just happened again this week.

 

Being in alignment.

 

When you have that, the only team you truly need is made of:

 

You – being honest with yourself.

 

And good friends – who truly want to share your joy.

 

I hope you have both of those.

 

With huge love and encouragement,

 

Michelle xxx

The Energy Editor

PS – You can still join my live classroom for Be Your Own Energy Editor!  Come and get the details here.

 

Failure To Launch

Have you heard of Happiness For Mums, the online course?

 

No?

 

That’s not surprising.

 

It was a belly-flop into the pool of online business.

 

This time last year I spent an average of 12 hours a day at my computer.

 

I was determined.

 

Single-minded.

 

Focused.

 

Driving forward with intense purpose.

 

In completely the wrong direction.

 

Let me explain.

 

In June 2013 I left the green hills of The Shire to visit the rocky mountains of Colorado.

 

I went to an event hosted by Mike ‘Notes from The Universe’ Dooley and became an Infinite Possibilities certified trainer.

 

It was amazing, life-changing and despite having gone there just because I wanted to, I decided within the first few hours that I was going to teach the programme when I got back home.

 

Within a week of returning I’d booked a venue for my IP class, had 25 ladies (and a brave man) signed up and couldn’t believe how much I loved teaching.

 

Over the next few months I taught more than 500 student hours, and gradually the programme morphed into my own version of IP.

 

My ‘students’ were mostly mums, and I identified with their hopes, dreams and frustrations.

 

Or rather, I identified with their complete shock that they were allowed to have hopes, dreams and frustrations.

 

I lost myself completely after having my second baby, setting me on a long journey of discovery, investigation and a search for answers to some fundamental questions.

 

Like – if I have everything I’m ‘meant’ to have (husband, lovely children, nice home, my own business) why am I still so sad?

 

What am I missing?

 

I studied evolution, religion, quantum physics, mankind, energy, happiness…

 

And gradually began to piece together my own idea of a life well lived.

 

And there I stood, years later, pregnant with my third child, and able to share these ideas with other mums in my Happiness For Mums classes.

 

It felt really good.

 

The awesome women who attended went to achieve all sorts of exciting things… including starting a charity and publishing a book.

 

And because I was planning maternity leave, I thought it would be a perfect idea to turn Happiness for Mums into an online course.

 

So I did.

 

I spent hundreds of hours creating slideshows with slides and graphics animated to my voice-over.

 

I made videos for each module.

 

Lavished hours upon hours perfecting PDFs and making them fillable.

 

At each stage I had to learn everything from scratch.

 

Adobe Acrobat.

 

Canva.

 

Keynote.

 

Imovie.

 

Setting the entire thing up in one course-hosting platform.

 

Then realising it didn’t have the functionality I required and moving it somewhere else.

 

Creating an affiliate programme, a sales page, a website.

Collecting and collating testimonials.

 

I got it done a few weeks before my baby was due and it felt fantastic.

 

My original plan had been to get the course built whilst pregnant, then wait.

 

Have the baby, then when I was ready to start doing a bit of work, spend the next year doing the marketing before finally launching it and making my fortune.

 

But when it was all done, and sitting there, and I was so happy with it, it seemed silly not to launch it.

 

So I did.

 

I posted about it on my facebook page.

 

And my personal profile.

 

I posted about it in a couple of groups I was in.

 

I sent an email out to my mailing list.

 

I repeated the above.

 

Twice.

 

Nothing happened.

 

Literally nothing.

 

I ran a competition to give away three free places.

 

I got five entries.

 

I was so confused.

 

I’d read enough Launch Success Stories – why wasn’t it happening for me?

 

I offered a 75% discount to a few people.

 

I got two sales.

 

(That was actually really exciting.)

 

Looking back I can see clearly where I went wrong – and what I did exactly right.

 

So I thought you might like to know.

 

Failure to Launch, Mistake Number One.

 

I did no real market research.

 

Asking the people who had taken the class would they be interested in an online version and them politely saying ‘yes of course’ was not market research.

 

Confidently telling people what I was doing and them buzzing off my enthusiasm was not market research.

 

Friends and family being so lovely that they always believe in me was not market research.

 

I WANTED to create the course.

 

It ‘made sense’ for me personally to create an online version, so I just decided that there ‘had’ to be a market for it.

 

Lesson Learned – do PROPER market research.

 

Make sure there is an actual demand.

 

Don’t just hope / assume / guess that there is.

 

Especially if you’re going to spend 12 hours a day, most days for 5 months creating it.

 

And it’s possible that there is a demand, somewhere, for Happiness for Mums, the online course.

 

But I certainly wasn’t tapped into it.

 

Which leads me to Failure to Launch, Mistake Number Two.

 

I wasn’t wired into a network of mums that wanted a Happiness course.

 

I don’t identify myself as a mum first and foremost.

 

I don’t hang out online in groups specifically aimed at mums.

 

I did in the past.

 

I have some amazing friends all over the world who I only know because we were part of a sanity-saving mum’s forum when I had my first daughter 10 years ago.

 

Maybe if I’d stayed in that network as a mentor like the more experienced mums were to me when I was a rookie, then I would have been in the right place.

 

But I didn’t.

 

So instead I found myself at a loss.

 

I didn’t want to fake fitting in just to sell something.

 

So I didn’t have a network of lovely people on my wavelength to share with.

 

If you want a visual representation of how this looks in terms of a launch:

 

Go to your front door.

 

Open the door.

 

Shout “Happiness for Mums!”

 

Close the door and wait for the sale.

 

Do not hold your breath whilst waiting.

 

Lesson Learned – Genuinely WANT to hang out with your ideal customers and be an active member of their online life.

 

If you’re building a course about organic food but you’d rather be chatting about poodles, it’s a hint you’re on the wrong track.

 

Also remember – you don’t have to build a course!

 

Failure to Launch Mistake Number Three

 

Your first product launch is not the time to Go Big or Go Home.

 

You don’t have to pour your entire 35 years of experiences into one idea.

 

As we say in the Shire: “Take it steady.”

 

Think about the people you are naturally drawn to, who you like to spend time with, and what they need.

 

Is it something you can provide?

 

Write a blog post.

 

Make one PDF.

 

Record a video.

 

Just do something, create something and put it out into the world, then you can gauge the reaction, see what there is demand for and then take more action.

 

Lesson Learned – Don’t wait for perfect.

 

You can travel a long way taking baby steps – and it’s a lot easier to stay on the right track if you check your direction occasionally.

 

 

Failure to Launch Mistake Four

 

Thinking of anything as a failure.

 

Nothing you do is wasted.

 

Nothing.

 

Never – ever – waste a second on thinking you failed.

 

My super-smart friend Jonathan Benjamin sums this up perfectly:

 

“You either win or you learn. Either way you win.”

 

All those months at my desk last year were spent learning.

 

The success I’m having now can be traced back to that ‘failure’ to launch experience.

 

A few month later, I wanted to create The Prosperity Prescription and I needed to act fast.

 

We’re talking 72 hours for an entire product launch – and guess what?

 

I knew how to set up a membership site.

 

I had everything set up to take payments.

 

I knew my way around mailing lists.

 

I knew how to create a cool slideshow.

 

I could use iMovie and edit a video.

 

There were so many skills from the previous months that came into play.

 

And not only that.

 

The launch was based around kinesiology skills that I had given up on monetising until a few weeks before when I had discovered a way to erase money blocks.

 

I wanted to write my own copy – and that (long-forgotten) degree in Print Journalism suddenly came in really handy.

 

I wasn’t terrified by posting a video of myself online because I’d forced myself to film one in a ‘failed’ attempt at a B-School scholarship.

 

And I was connected to an amazing group of people because I was having fun getting to know them online and we naturally had shared interests.

 

Suddenly everything made sense.

 

All those steps that I’d somehow felt guided to take last year, were hugely important.

 

Without those skills I doubt I would have made $45,267 in two weeks.

 

Lesson Learned – Just keep taking intuitive action, because you don’t actually know how amazing things have the potential to be.

 

Keep showing up.

 

Every day, do something towards your goals.

 

Because you cannot actually fail.

 

Get some advice from people you trust.

 

Listen to those who have gone before you.

 

But also, follow your inner guidance.

 

Because if something is telling you to stay up until 3am, editing slideshows with a numb arse from your office chair, who knows what’s in store for you?

 

It might be a skill that will contribute to you launching a six-figure business a few months from now.

 

You know better than anyone what’s the right thing for you to do next.

 

Trust yourself.

 

Listen to your instincts.

 

Because when you get to where you’re heading, and the pieces fall into place around you, the random stuff you’re doing right now will ALL make sense.

 

I promise.

 

With love, as always,

 

Michelle xxxx

PS – I’d love to help make your business dreams come true. Shall we?

3 Myths That Stop You Making Money

This time last year I charged about $50 an hour for one-to-one client work.

I had a few clients.

It was not a great business model.

I quit.

I studied online business for months.

Then I changed my energy around money.

And in a crazy spin of events I made over $45,000 in two weeks.

These days I only work one-to-one in my $5000 VIP programme.

I know so agonisingly well how it feels to be in business limbo.

You just want to make money doing something you love.

But you can’t figure out what that is or how to make it happen.

So I thought I’d help erase the myths that are stopping you from making money.

You know, these ones…

I don’t have a perfect website.

I don’t have anything people will buy from me.

I don’t know how to promote myself.

Ready?

Here we go.

  1. I don’t have a (perfect) website. 

Guess what?

You don’t need a website.

You certainly don’t need a perfect website.

When I made that $45,000 in two weeks I just used Simplero and Leadpages.

Leadpages is a website that hosts sales pages, opt-in pages, and all sorts of groovy stuff.

The templates are all set up, you just edit the tex and add in your own content.

It’s quick, easy to use and you can get an account for about $40 per month.

With Simplero you can do everything – from create a membership site or host an online course, or sell your digital products.

Last year I suddenly found myself in demand for one-to-one energy work to smash money blocks – I spent five minutes in Simplero and I was ready to take payments.

For the big launch, a Leadpages sales page linked to a Simplero payment page (hooked up to paypal) and I was done.

I bypassed my website completely.

No website?

No excuse!

  1. I don’t have anything people would buy from me.

Quite frankly my dear, this is bollocks.

We ALL have a monetizable skill.  (Monetizable may not be a word.)

I guarantee you, there is a subject that you’re an expert in.

You have knowledge about something that is GOLD to someone else.

Do you keep any sort of notebooks, or write down goals, or ideas?

Have a look through them.

I recently did this and was amazed – the amount of times I’d written down ‘combine law of attraction knowledge with energy work’ over the last few years is astounding.

On some level I knew this was my zone of genius… I just took some time to realise it.

What’s that one idea that you have tucked away, that thing you always come back to?

What’s stopping you from putting it out there?

I’d guess it’s one of two things:

a.) You’re waiting for it to be perfect.

b.) You’re scared that if you put it out there in a small way someone will steal the idea.

Let’s break this down.

a.) Perfectionism keeps you small. 

It holds you back.

It’s your enemy.

You can spend months perfecting something and nobody buys it.

(Been there, done that, blog post to follow.)

Honestly, you can’t afford to be a perfectionist.

Just take action.

Staying still stinks.  Literally.

Have you been near stagnant water?

Humans are the same.

Stay still, you stagnate.

Just do something, as well as you can, as quickly as you can.

b.)  Fear of being copied will cripple you. 

There may well be someone that tries to rip you off or imitate you.

There might be people who take your ideas and use them for their own gain.

Often, on an energetic level, they are held back because the soul knows when you’re not playing fair.

Imitating might give them a boost, a push forward, but the Big U knows what’s going on – and it always sorts the wheat from the chaff in the end.

This might be something you have to deal with, or have your lawyers deal with.

But guess what?

It’s not a reason not to do something!

If you don’t put your ideas out there, someone else will anyway, because all ideas are held in the quantum field.

If you get a download or flash of inspiration, and you don’t take action, someone else will.

And – most importantly – there is an audience that only wants to hear what YOU have to say on the subject.

Tom, Dick or even Prince Harry could be saying the same thing, and YOUR audience wouldn’t listen. 

They are waiting for you.

So crack on with it.

 

  1. I don’t know how to promote myself.

Oh I know that feeling!

If I was slightly more street, I’d say something like ‘I feel you sister’ and double high-five you.

I think there are two sides you need to tackle this from.

One is the inner work – get in touch with what’s holding you back and smash the hell out of it.

Or gently release it, whichever appeals more.

Personally, I don’t mess around, I like to GSD.  (Get Shit Done).  (Please don’t my husband I just used that abbreviation, he will cringe himself out of existence.)

And the other is the outer work – getting some good advice and then taking some serious action.

You don’t know what you can do until you do it!

You have to polish both sides of the coin.

If you’re feeling paralysed because your self-worth is cripplingly low, get some help, so you can start to see how awesome you are.

There’s a lot of talk about ‘be yourself’ ‘ you’re the brand’ – but if you’re not feeling very chipper it can hard to even know exactly who that is.

A few years ago I was really struggling with a lot of things.

I had totally lost sight of myself.

Then my marriage ended.

I joined a netball team.

I made a conscious decision before I walked in the door for the first time, that I would be me.

But I didn’t really feel like I knew who I was.

This is how I did it:

I realised that of the people I spent time with, I was most happy and relaxed around my brother.

When we’re together, we get more and more alike, and it’s hilarious.  (Well, our parents think so, it’s probably not that funny.)

And my brother is a really likeable, funny, friendly, popular guy.

So I thought, if I’m like him, and he’s likeable, then maybe I can just go in there and be myself, and people will like me too.

(Writing that just made me cry.)

I silently vowed to myself that I would go in there and just be me.

The ‘me’ that my brother knows, the relaxed me who laughs at pretty much everything, including myself, and isn’t apologetic for what I think or feel.

I decided to forget about all the baggage I lugged around, forget about over-thinking everything and worrying and fearing and wondering how best to get people to like me, because I felt so desperately unlikeable.

I said to myself, and I can remember it vividly:

“I’ll go in there and be myself, and if they don’t like me then I’ll accept that, and if they do, it’s going to make life so much easier.”

Guess what?

Friends for life.

In fact, those netballers changed my life.

They accepted me.

(Crying again.)

They liked me.

I loved them.

They’re some of my closest friends, who’ve taught me so much about what friendship means, and I admire each and every one of them for so many reasons.

So if you’re wondering who you really are, think about this:

Who are you most happy around?

This isn’t necessarily who gives you a rush of adrenaline, who makes you tick, who keeps you on your toes – because that’s more likely to be someone you’re slightly tense around.

Who just gets it?

Who do you really relax around? 

The ‘you’ that shows up for that person is the real you.

And guess what?

You’re pretty fecking brilliant, inside and out.

That ‘you’ can show up anywhere, and be good enough for anything you want to do.

Then what?

How do you promote yourself?

Action.

Take action.

And by that I mean actually DO something.

We both know that planning and researching can easily turn into 8 hours down the Google-hole.

We try and convince ourselves that it’s ‘taking action’ but we both know that’s bollocks.

Here’s a simple rule for you:

Action is not passive.

Keep that in mind as you choose where to put your time.

So there we go.

No more excuses.

No website? 

No matter.

No skills? 

Nonsense.

No promotion abilities?  

Relax.  YOU are a gem just waiting to shine.

Lots and LOTS of love

Michelle xxx

Comparisonitus – An Entrepreneurial Disease

I felt it.

One of the diseases that troubles the online entrepreneur.

Comparisonitus.

I’d been doing so well – taking my standard two weeks off for Christmas, entering my bubble of family, food and festive fun, and only poking my head out to check on my online family in The Prosperity Prescription.

To be honest, I just assumed that everyone else was doing the same.

On New Years Day, I made a terrible error.

I went on Facebook and looked in the BSchool forums.  People were working.

Actually properly working.  Selling.  Making money.

SHIT!!

Why wasn’t I emailing, selling, doing stuff??

I had failed.

Failed as an entrepreneur.

Failed as a wife and mother.

Failed as a human.

(Comparisonitus symptoms include self-loathing and terrible melodrama.)

And then I remembered.

I had chosen to take two weeks off.

I had made a choice that felt right for me, and right for my family.

Other people had made other choices that were right for them.

I scrambled back into my festive bubble and vowed that I’d leave comparisonitus in 2014.

New Year, New You?

Screw that.

The old you is more than good enough.

I’m all about fast transformation and progression.

But you don’t have to shed your skin and beat yourself up to do it.

The most powerful change can also be the most gentle and loving.

It comes from accepting how things are and recognising the truths that lie within.

My best advice for curing comparisonitus – a healthy dose of Self Love.

Because the best start to 2015 is to recognise once and for all just how brilliantly wonderful you are.

Just as you are.

It will cure all sorts of entrepreneurial ills.

And replace them with fantastic things like being able to focus on your own life and business without being triggered by what other people are doing.

I’d love to show you just how beautiful you are, inside and out, because I know that it’s your time to shine.*

I truly wish you a fantastic 2015, I can’t wait to see you soar!

Lots of love

Michelle xxx
The Energy Editor
*That’s not marketing talk, that’s an actual fact.

Why Adding Value Isn’t Working For You

Do you keep hearing the phrase ‘add value’?

Want more clients and customers?

Add value.

Want more names on your mailing list?

Add value.

So you’re doing that.  But it isn’t working, not in the way you hoped.

Want to know why?

 

Firstly, shall we drop the expression ‘adding value’ and get back to basics?

It means giving.

Giving people something that they need or want, that will help or serve them in some way.

The premise being that you give something, you show your skills, you attract your ideal customers and further down the line they buy from you.

Let’s be honest.

This ‘premise’ is a strategy.

For giving.

Therefore, this is a gift with strings attached.

Have you ever had a date where dinner comes with certain ‘expectations’?

Adding value has the potential to be the marketing equivalent.

So why does it work so well for some people and not for others?

Marie Forleo is a perfect example of successfully ‘adding value’.

Marie gives Marie TV away for free all year round.

She’s built a big following.

Then once a year she opens up B-School and makes a shitload of cash.

She’s adding value and it leads to a sale.  It’s a strategy right?

Kind of.

There are three important things to note here.

  1. Marie LOVES giving Marie TV.
  2. Marie doesn’t give you the gift of an episode and expect any return.
  3. Marie gives in a way that feels good to her.

Looking from the outside at Marie, and other people who add value and make a lot of money, it’s easy to see why this has been touted as a ‘strategy’.

So if adding value isn’t working for you, these might be clues as to why:

  1. You don’t LOVE giving what you’re giving.
  2. You’re giving with expectations.
  3. You’re giving in a way that doesn’t feel good to you.

How do I know this?

Why, it must be time to cringe and confess…

The back-story:  Summer 2014… Erased my invisible money limit using an energy editing technique I’d developed – and inadvertently turned myself into a money magnet.  Did the same for a lot of other people.  Opened a group programme.  Made $45,267 in the two weeks of the launch.

After that, I was asked to speak as a ‘launch expert’.

And to be honest, I’m not a launch expert.

Adding value inevitably came up in the conversation and when I thought about it, one of the keys to my success was this:

I gave.

A lot.

Every minute of time and every piece of work was from my heart.

I was thrilled to have people interested in my work.

I was honoured and humbled that anyone was enjoying it.

I was excited at the amazing results that people were getting after just a taste of what I can do.

And I had fun, every single day.  I was grateful, joyful and generous.

And I made a shitload of money.

But during the summer, it wasn’t a strategy.

It was just me, doing what I do.

Giving from my heart and being thrilled and honoured that anyone was interested.

So when I came to re-launch in November, that’s what I set out to recreate.

I still loved the giving part.

I love hosting massive exciting energy-block-erasing parties, helping loads of people and am always amazed at – and humbled by – the interest in my work.

I also know how to manage the process so I give in a way that feels good for me.

So why were sales slower?

I’ve talked about the pain-point focused marketing copy I used here.  I’ve also discussed why I decided not to use scarcity tactics here.

But something else was going on.

I was only ticking two out of the three boxes.

When I got honest with myself, I found that I was expecting some sort of return.

Not in an obvious way, aimed at any particular individual.

But a general expectation that some of the recipients would sign up for my programme.

I had to admit – I had expected ‘conversions’ (shudder).

It didn’t feel good.

And I realised – when we give with any expectation attached, it isn’t really a gift.

Because when we think of ‘adding value’ as a means to an end, as part of a sales process, then who are we really adding the value to?

It might be taught as a ‘strategy’ but I guarantee that the people you see using the ‘adding value’ idea successfully are ticking all three boxes.

If you’re adding value but not rocking your business, where might you be missing the mark?

1. Do you truly LOVE giving whatever it is that you’re giving?

2. Are you expecting a return on your gift?

3. Does the way that you’re giving feel good to you?

There are a million and one ways to ‘add value’ or to ‘be of service’ or to just ‘give stuff away’.

Find a way that you LOVE.

Give without expectation.

Do it in a way that feels good to you.

If you do those three things, genuinely from your heart, the results will be remarkable.

Lots of love

Michelle xxx
The Energy Editor