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It Took 29 Years To Happen

When I was a kid, my parents re-decorated our bathroom.

 

On the wall they hung a photo.

 

It was a photo of a grey sea, with a whale’s tail lifting out of the water.

 

Underneath, it said:

 

“He roams the sea in freedom, with no enemy – save man.”

 

It touched my heart every time I looked at it.

 

And I thought: “One day I will see that for myself.”

 

Over the years I’ve thought about it from time to time.

 

One day I will see whales in the wild.

 

One day.

 

Whenever the bucket-list question comes up –

 

Whale-watching is on mine.

 

When we’ve been planning holidays before, it seemed out of reach.

 

Either a long way to go to focus on something that might not happen.

 

Or that the weather would be cold, and as a Brit I chase the sun whenever I can.

 

This summer we had another bucket-list holiday planned.

 

California.

 

The whole family.

 

Road-trip.

 

Highway 1, up the coast, San Diego to San Francisco.

 

As it came nearer it seemed too good to be true.

 

I was almost afraid to think about it in case I jinxed it and made it not happen.

 

We started planning what we’d do.

 

As I looked at the places along the route, I found Monterey.

 

Home of an amazing Aquarium.

 

But also, home of whale-watching expeditions.

 

I did some research.

 

I wanted a wild experience, not a Sea-Life-esque one.

 

Two years a

Behind The Scenes At Michelle Lowbridge HQ

Lately I’ve been asked these questions a lot…

 

Who writes your copy?

Who plans your launches?

Who did your website?

Who takes your photos?

 

It’s becoming apparent that those wanting to grow their business are feeling disadvantaged because they don’t have a team behind them.

 

So today I’m going to lay it all out there.

 

Let me tell you all about Team Lowbridge…

 

Who takes your photos?

 

My husband took my new photos.

 

It wasn’t even planned.

 

I’d been filming a video for the Limiting Belief Release technique and walked into our front room.

 

Pete was taking photos of Jackson.

 

I smiled and he turned around and took a photo of me.

 

“Oh babe, that’s lovely.  Stay there.”

 

He took a few more.

 

“Let’s have a look then.”

 

I looked… “Bloody hell they do look good, quick take a few more!”

 

So he did.

 

I went and got changed twice and at the end of it had the makings of a re-brand.

 

My fancy photoshoot was me, my hubster and my baby in our sitting room.

 

 

Who designed and built your website?

 

That was the result of some really hot dates.

 

With my husband.

 

On the sofa.

 

With our laptops.

 

I’ll be honest, I tried outsourcing the website.

 

It was just never quite what I wanted.

 

I had a vision for it but I didn’t want to put the hours in myself to get it right.

 

After my second attempt at having some else do it, I realised I just had to do it myself.

 

What stressed me about that idea was that it just seemed such a lonely way to spend time.

 

And I’m not a designer.

 

Pete has a great eye for these things.

 

But I knew if I just handed it over to Pete then he could spend hours on it and come back and it still wouldn’t be just what I wanted.

 

And he’d feel his time had been wasted.

 

So by sitting down together…

 

We kept each other company AND I could immediately give my input AND get his advice.

 

It turned out to be great quality time for us.

 

Team Lowbridge (that’s me and Pete) created something we’re both really proud of.

 

I appreciate that you might not have a patient hubby with a good eye for design – so this is the other point I want to make:

 

My business did NOT start with an awesome website.

 

I hit six figures before I launched this website.

 

So if you think your website is holding you back, that’s just a limiting belief!

 

 

Who writes your copy?

 

Me.

 

I really love reading and writing.

 

And that degree in print journalism is finally coming in handy, 15 years after graduation.

 

I did lose my voice for a short time though.

 

Not my actual voice.  (Insert your own ‘unlucky for Pete’ joke here.)

 

During the ‘sales shame’ period when I lost my way, I took advice from other people about writing to sell.

 

It just didn’t work.

 

I knew I was back on track when my sweet friend, copywriter Hattie Brazeley replied to one of my newsletters saying:

 

“Holy cow mama!  Don’t ever let anyone get their hands on your copy.”

 

Lesson:  You might hear a lot the advice to use your own voice.

 

It’s great advice, and here’s what I would add to it:

 

When you’re writing, think about your actual intention.

 

Be honest about it.

 

The energy of your intention is held in your words.

 

And people can feel it when they read.

 

A perfect example – I’ve wanted to write a sort-of ‘set the record straight about my non-team’ before.

 

But it felt a bit ego-centred.

 

It was purely about me.

 

So I never wrote it.

 

But this time it feels different – and here’s why:

 

My intention right now is to help those who are where I was this time last year and who are freaking out that they can’t make money until they have certain people on their team or hire in certain help.

 

And I know that for every five people messaging me the questions, there are probably 25 more who’d like to ask but don’t.

 

The truth is that maybe a team would be nice but it’s not necessary and it’s certainly not a reason to not start making money!

 

Who plans your launches?

 

No-one!

 

I think this question started to arise last summer when I launched The Prosperity Prescription, and I thanked my friend Amy Birks for her support.

 

Amy is a business strategist.

 

So automatically it was assumed that there was a big complicated strategy behind my success.

 

This was tricky for me, because I didn’t want to play down Amy’s awesomeness, but there also wasn’t some secret formula that I’d been handed or a lot of plotting going on behind the scenes.

 

The biggest gift Amy gave me was recognising that something I was doing for free could be a product.

 

When I told her I could do group energy corrections and erase money blocks for a lot of people at once, she uttered the immortal words:

 

“Well that’s a fricking product right there.”

 

And then she gave me this plan:

 

“Ok you’re going to collect email addresses for the next 48 hours.  Then you’re going to send three emails, one telling them about you and what you do, one telling them what kinesiology is, one telling them about the group.  You’ll send them Saturday, Sunday and Monday and on Monday you launch.”

 

“Um, shouldn’t this be done over a couple of weeks?”

 

“No way!  These are hot leads! Do it now!”

 

And then she spent the next two weeks sharing the joy and excitement as everything fell into place.

 

The rest of the ‘strategy’ just wasn’t planned.

 

The emails included a slideshow and a video because that was a hard-won skill I was determined to use.

 

There wasn’t some big secret formula.

 

It was one of those times when everything just lines up.

 

I was constantly hit with new ideas and actions that just seemed to come out of nowhere.

 

I can only describe it as spending two weeks being totally in the flow.

 

A few months later I tried to recreate the success of that launch and failed.

 

I tried a ‘strategy’, a ‘plan’ and being told what to do and when – and it was a disaster.

 

Right now I’m launching my new course, Be Your Own Energy Editor.

 

No strategy.

 

No plan.

 

No team.

 

Not even ‘three emails and a sales video’.

 

Just an idea, a sales page, good intentions and a lot of fun.

 

Only taking action on my own ideas.

 

Back in the flow, enjoying every second and doing only what feels right.

 

This morning I hit 116 sales.

 

I’d told my Prosperity Prescription family that my target was 100 and that I felt a bit vulnerable after the last failure.

 

When I told them I’d reached my goal, the lovely, and very wise, Suzy Ashworth said: “Here’s to public declarations from a place of alignment.”

 

She nailed it.

 

That’s the perfect word to describe what happened last summer and what just happened again this week.

 

Being in alignment.

 

When you have that, the only team you truly need is made of:

 

You – being honest with yourself.

 

And good friends – who truly want to share your joy.

 

I hope you have both of those.

 

With huge love and encouragement,

 

Michelle xxx

The Energy Editor

PS – You can still join my live classroom for Be Your Own Energy Editor!  Come and get the details here.

 

I Went On Strike. At Home.

Pete’s first day as a house-husband.

Neither of us could quite believe it.

He took the girls to school and came back with a massive grin on his face: “I think it’s sinking in now.”

“Ooh why?  Does it feel good?”

“It feels incredible.

We passed some kids, and one of them said ‘I’ve got you for two lessons this morning Sir.’ And I said ‘No you haven’t!’

And it hit me, I really was just coming home.”

And he just looked at me and smiled.

I had a good happy-cry at that.

I’ve never seen him so happy, so relaxed and so content.

We’ve all begun to realise just how stressed he was.

I explain to my clients that subconscious stress is like a computer running a programme in the background.

It takes up memory and capacity, and prevents you from operating at full speed.

That’s how Pete felt all the time.

He was constantly running a programme called I HAVE A STRESSFUL JOB in the back of his mind.

And now we’ve hit Force Shutdown on it.

He’s like a different person.

His tolerance levels are sky-high, he’s constantly joking around and he’s actually present with us when he’s here.

It’s a beautiful thing to witness.

The burning question seems to be ‘How’s Pete getting on at home?’.

Fecking brilliantly.

And here’s why…

Early last year I was trying to move my two businesses forward and struggling to gain traction.

Soul-searching to find why, I asked myself:

“What’s holding you back?”

The answer:

“Working from home and feeling responsible for every aspect of family life.”

On a normal day I dropped the kids at school, came home, and did all the jobs waiting for me.  By the time I sat down to do any work the day was half gone, I was fed up and frustrated and had lost my motivation for doing any work on my business.

Things came to a head one Sunday.  

Pete and the girls were having a fab time, laughing and playing together.  Meanwhile, I was organising dinner, school uniforms, PE Kits, lunches, swimming bags, and planning for the weeks activities, clubs, playdates and meals.  Again.

I thought ‘Bollocks to this’.

I was fed up of being the only one who had to think about all this stuff.

Then I made a decision.  (After a good cry, obviously.)

I was going on strike.

I typed a “Guide to Being Me”, which detailed every job I did around the house, and when it was done.  I didn’t want to spend my strike answering questions about the washing machine.

I included the things that take up brain-space – days, times and kit lists for the girls’ activities.  How to do the online grocery order, ideas for meals, snacks and lunches.

I also stressed the need to check in on everyone – is everyone happy, have the girls got play dates arranged, what are we doing for family fun?

The Guide To Being Me was five pages.  In a small font.

I went to Pete and told him I was going on strike.

He said “But you know I’ll always help you, you only have to ask.”

“But I don’t want help.  Because having help means I still have to do all the thinking and organising – and that’s as time-consuming and stressful as all the practical stuff.  I want you to know what has to be done without being asked.  And I think the only way you’ll really know is if you do it all for a couple of weeks without me being involved.”

The idea didn’t go down that brilliantly to start with to be honest.

So I explained – this is a problem for lots of women.

Past generations fought to give us the right to work, but without enough support at home it’s like having two full-time jobs.

I told him that lots of women struggle with this but maybe we could find a solution.

And that if we worked as a team it would allow me to build my business – and that one day I hoped to make enough money for him to quit his job.

So I went on strike.  At home.

And fair play to Pete, he took the challenge and he kicked ass.

I was able to fully focus on my work.  It felt amazing.  And fulfilling!

And Pete finally understood why sometimes I got a little bit stressed by the housework.  He fully appreciated how much I was doing that previously went un-noticed.

At the end of the two weeks, we were able to divide all the responsibilities and chores up between us.  

Pete continued with his share, without me having to do all the thinking and organising.

We began to thank each other for taking care of things, because we each knew the work involved.

And I was able to keep focussing – working, learning and growing – without the constant and never-ending distractions of being solely responsible for an entire home and family.

I know striking might seem a bit extreme.

But it worked.

That extra time and focus on my business was one of the things which led to me having all the skills I needed when things went crazy in August.

It’s certainly made our transition to hubby-at-home really easy so far.

All this, just because I asked myself:

“What’s holding you back?”

Now I’m not suggesting you immediately go on strike – but, if you’re running a business (or you’d like to) and you also do everything at home – it’s definitely a conversation worth having.

What I really recommend though, is asking:

“What’s holding you back?”

Let me know!

Lots of love

Michelle xxx
The Energy Editor

My Husband Quit

This summer, I made a LOT of money.

People keep asking me how I did it.

I have one answer – I identified the subconscious money story that was holding me back, I located it in my energy system, and I erased it.

That’s what I do.

I’m The Energy Editor.

In the past I’ve used my kinesiology skills to help people with all sorts of emotional and physical issues.

In July I turned my attention to money.

I edited the invisible money limit in my energy, and turned myself into a money magnet.

Then I started doing the same for my clients.

With amazing results.

My clients reported immediate changes:

Selling VIP packages

Making $23,000 in one week

Signing $40,000 worth of new clients

And not only was the money pouring in, but these women were ENJOYING it.

Less stress, guilt and fear.

More joy, fun and laughter.

This is what my work is all about.

I call it Wealth Without Limits.

The way we experience money is changing.

The goal is fun and freedom, with the bank balance to provide it.

In my life, Wealth Without Limits showed up in a long dreamt-of package.

As big sums of money started appearing in my bank account this summer, I knew exactly what I wanted.

 

One of my big goals was within reach.

I wanted my husband, Pete, to quit his job.

I went to him and said:  “I want you to hand your notice in.”

 

He went very quiet.

Now, you might be thinking that I’m a bit cheeky asking him to give up his job.

Let me give you some perspective.

Pete’s a teacher in a Secondary School (teaching 11-16 year olds).

The hours (contrary to folklore) are long and intense.

The pay is shite.

But if you’re spending every day imparting knowledge, shaping young minds and feeling a sense of satisfaction, the hours and the money doesn’t matter, right?

Sadly, ask a teacher about job satisfaction and you’ll hear this – too many kids in each class, too much bureaucracy and an out-dated curriculum.

Very little in the way of job satisfaction.

Still, Pete was hesitant.

We have two daughters and we had a baby boy in June and Pete didn’t want me to be under pressure.

It didn’t feel like pressure to me.

Having him at home to share childcare, take care of all the domestic stuff and support me in running a successful business?

To me, that’s a dream come true.

 The alternative: he goes back to teaching, gets more and more stressed and unhappy?

And I’d stay at home full-time, on the verge of biz-super-stardom, getting more and more frustrated as I try and juggle everything?

Now THAT sounds like pressure.

So we talked about it.

A lot.

We made plans for how it would all work.

And he went back on the first day of term and handed his notice in.

Last week was his first week at home and I have never seen him so happy.

And all because I got clear on why I was blocking money from flowing into my life.

It’s time to start talking freely about money, letting go of our financial baggage and creating real fun and freedom.

Are you ready for Wealth Without Limits?

Lots of love

Michelle xxx
The Energy Editor