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Behind The Scenes At Michelle Lowbridge HQ

Lately I’ve been asked these questions a lot…

 

Who writes your copy?

Who plans your launches?

Who did your website?

Who takes your photos?

 

It’s becoming apparent that those wanting to grow their business are feeling disadvantaged because they don’t have a team behind them.

 

So today I’m going to lay it all out there.

 

Let me tell you all about Team Lowbridge…

 

Who takes your photos?

 

My husband took my new photos.

 

It wasn’t even planned.

 

I’d been filming a video for the Limiting Belief Release technique and walked into our front room.

 

Pete was taking photos of Jackson.

 

I smiled and he turned around and took a photo of me.

 

“Oh babe, that’s lovely.  Stay there.”

 

He took a few more.

 

“Let’s have a look then.”

 

I looked… “Bloody hell they do look good, quick take a few more!”

 

So he did.

 

I went and got changed twice and at the end of it had the makings of a re-brand.

 

My fancy photoshoot was me, my hubster and my baby in our sitting room.

 

 

Who designed and built your website?

 

That was the result of some really hot dates.

 

With my husband.

 

On the sofa.

 

With our laptops.

 

I’ll be honest, I tried outsourcing the website.

 

It was just never quite what I wanted.

 

I had a vision for it but I didn’t want to put the hours in myself to get it right.

 

After my second attempt at having some else do it, I realised I just had to do it myself.

 

What stressed me about that idea was that it just seemed such a lonely way to spend time.

 

And I’m not a designer.

 

Pete has a great eye for these things.

 

But I knew if I just handed it over to Pete then he could spend hours on it and come back and it still wouldn’t be just what I wanted.

 

And he’d feel his time had been wasted.

 

So by sitting down together…

 

We kept each other company AND I could immediately give my input AND get his advice.

 

It turned out to be great quality time for us.

 

Team Lowbridge (that’s me and Pete) created something we’re both really proud of.

 

I appreciate that you might not have a patient hubby with a good eye for design – so this is the other point I want to make:

 

My business did NOT start with an awesome website.

 

I hit six figures before I launched this website.

 

So if you think your website is holding you back, that’s just a limiting belief!

 

 

Who writes your copy?

 

Me.

 

I really love reading and writing.

 

And that degree in print journalism is finally coming in handy, 15 years after graduation.

 

I did lose my voice for a short time though.

 

Not my actual voice.  (Insert your own ‘unlucky for Pete’ joke here.)

 

During the ‘sales shame’ period when I lost my way, I took advice from other people about writing to sell.

 

It just didn’t work.

 

I knew I was back on track when my sweet friend, copywriter Hattie Brazeley replied to one of my newsletters saying:

 

“Holy cow mama!  Don’t ever let anyone get their hands on your copy.”

 

Lesson:  You might hear a lot the advice to use your own voice.

 

It’s great advice, and here’s what I would add to it:

 

When you’re writing, think about your actual intention.

 

Be honest about it.

 

The energy of your intention is held in your words.

 

And people can feel it when they read.

 

A perfect example – I’ve wanted to write a sort-of ‘set the record straight about my non-team’ before.

 

But it felt a bit ego-centred.

 

It was purely about me.

 

So I never wrote it.

 

But this time it feels different – and here’s why:

 

My intention right now is to help those who are where I was this time last year and who are freaking out that they can’t make money until they have certain people on their team or hire in certain help.

 

And I know that for every five people messaging me the questions, there are probably 25 more who’d like to ask but don’t.

 

The truth is that maybe a team would be nice but it’s not necessary and it’s certainly not a reason to not start making money!

 

Who plans your launches?

 

No-one!

 

I think this question started to arise last summer when I launched The Prosperity Prescription, and I thanked my friend Amy Birks for her support.

 

Amy is a business strategist.

 

So automatically it was assumed that there was a big complicated strategy behind my success.

 

This was tricky for me, because I didn’t want to play down Amy’s awesomeness, but there also wasn’t some secret formula that I’d been handed or a lot of plotting going on behind the scenes.

 

The biggest gift Amy gave me was recognising that something I was doing for free could be a product.

 

When I told her I could do group energy corrections and erase money blocks for a lot of people at once, she uttered the immortal words:

 

“Well that’s a fricking product right there.”

 

And then she gave me this plan:

 

“Ok you’re going to collect email addresses for the next 48 hours.  Then you’re going to send three emails, one telling them about you and what you do, one telling them what kinesiology is, one telling them about the group.  You’ll send them Saturday, Sunday and Monday and on Monday you launch.”

 

“Um, shouldn’t this be done over a couple of weeks?”

 

“No way!  These are hot leads! Do it now!”

 

And then she spent the next two weeks sharing the joy and excitement as everything fell into place.

 

The rest of the ‘strategy’ just wasn’t planned.

 

The emails included a slideshow and a video because that was a hard-won skill I was determined to use.

 

There wasn’t some big secret formula.

 

It was one of those times when everything just lines up.

 

I was constantly hit with new ideas and actions that just seemed to come out of nowhere.

 

I can only describe it as spending two weeks being totally in the flow.

 

A few months later I tried to recreate the success of that launch and failed.

 

I tried a ‘strategy’, a ‘plan’ and being told what to do and when – and it was a disaster.

 

Right now I’m launching my new course, Be Your Own Energy Editor.

 

No strategy.

 

No plan.

 

No team.

 

Not even ‘three emails and a sales video’.

 

Just an idea, a sales page, good intentions and a lot of fun.

 

Only taking action on my own ideas.

 

Back in the flow, enjoying every second and doing only what feels right.

 

This morning I hit 116 sales.

 

I’d told my Prosperity Prescription family that my target was 100 and that I felt a bit vulnerable after the last failure.

 

When I told them I’d reached my goal, the lovely, and very wise, Suzy Ashworth said: “Here’s to public declarations from a place of alignment.”

 

She nailed it.

 

That’s the perfect word to describe what happened last summer and what just happened again this week.

 

Being in alignment.

 

When you have that, the only team you truly need is made of:

 

You – being honest with yourself.

 

And good friends – who truly want to share your joy.

 

I hope you have both of those.

 

With huge love and encouragement,

 

Michelle xxx

The Energy Editor

PS – You can still join my live classroom for Be Your Own Energy Editor!  Come and get the details here.

 

3 Myths That Stop You Making Money

This time last year I charged about $50 an hour for one-to-one client work.

I had a few clients.

It was not a great business model.

I quit.

I studied online business for months.

Then I changed my energy around money.

And in a crazy spin of events I made over $45,000 in two weeks.

These days I only work one-to-one in my $5000 VIP programme.

I know so agonisingly well how it feels to be in business limbo.

You just want to make money doing something you love.

But you can’t figure out what that is or how to make it happen.

So I thought I’d help erase the myths that are stopping you from making money.

You know, these ones…

I don’t have a perfect website.

I don’t have anything people will buy from me.

I don’t know how to promote myself.

Ready?

Here we go.

  1. I don’t have a (perfect) website. 

Guess what?

You don’t need a website.

You certainly don’t need a perfect website.

When I made that $45,000 in two weeks I just used Simplero and Leadpages.

Leadpages is a website that hosts sales pages, opt-in pages, and all sorts of groovy stuff.

The templates are all set up, you just edit the tex and add in your own content.

It’s quick, easy to use and you can get an account for about $40 per month.

With Simplero you can do everything – from create a membership site or host an online course, or sell your digital products.

Last year I suddenly found myself in demand for one-to-one energy work to smash money blocks – I spent five minutes in Simplero and I was ready to take payments.

For the big launch, a Leadpages sales page linked to a Simplero payment page (hooked up to paypal) and I was done.

I bypassed my website completely.

No website?

No excuse!

  1. I don’t have anything people would buy from me.

Quite frankly my dear, this is bollocks.

We ALL have a monetizable skill.  (Monetizable may not be a word.)

I guarantee you, there is a subject that you’re an expert in.

You have knowledge about something that is GOLD to someone else.

Do you keep any sort of notebooks, or write down goals, or ideas?

Have a look through them.

I recently did this and was amazed – the amount of times I’d written down ‘combine law of attraction knowledge with energy work’ over the last few years is astounding.

On some level I knew this was my zone of genius… I just took some time to realise it.

What’s that one idea that you have tucked away, that thing you always come back to?

What’s stopping you from putting it out there?

I’d guess it’s one of two things:

a.) You’re waiting for it to be perfect.

b.) You’re scared that if you put it out there in a small way someone will steal the idea.

Let’s break this down.

a.) Perfectionism keeps you small. 

It holds you back.

It’s your enemy.

You can spend months perfecting something and nobody buys it.

(Been there, done that, blog post to follow.)

Honestly, you can’t afford to be a perfectionist.

Just take action.

Staying still stinks.  Literally.

Have you been near stagnant water?

Humans are the same.

Stay still, you stagnate.

Just do something, as well as you can, as quickly as you can.

b.)  Fear of being copied will cripple you. 

There may well be someone that tries to rip you off or imitate you.

There might be people who take your ideas and use them for their own gain.

Often, on an energetic level, they are held back because the soul knows when you’re not playing fair.

Imitating might give them a boost, a push forward, but the Big U knows what’s going on – and it always sorts the wheat from the chaff in the end.

This might be something you have to deal with, or have your lawyers deal with.

But guess what?

It’s not a reason not to do something!

If you don’t put your ideas out there, someone else will anyway, because all ideas are held in the quantum field.

If you get a download or flash of inspiration, and you don’t take action, someone else will.

And – most importantly – there is an audience that only wants to hear what YOU have to say on the subject.

Tom, Dick or even Prince Harry could be saying the same thing, and YOUR audience wouldn’t listen. 

They are waiting for you.

So crack on with it.

 

  1. I don’t know how to promote myself.

Oh I know that feeling!

If I was slightly more street, I’d say something like ‘I feel you sister’ and double high-five you.

I think there are two sides you need to tackle this from.

One is the inner work – get in touch with what’s holding you back and smash the hell out of it.

Or gently release it, whichever appeals more.

Personally, I don’t mess around, I like to GSD.  (Get Shit Done).  (Please don’t my husband I just used that abbreviation, he will cringe himself out of existence.)

And the other is the outer work – getting some good advice and then taking some serious action.

You don’t know what you can do until you do it!

You have to polish both sides of the coin.

If you’re feeling paralysed because your self-worth is cripplingly low, get some help, so you can start to see how awesome you are.

There’s a lot of talk about ‘be yourself’ ‘ you’re the brand’ – but if you’re not feeling very chipper it can hard to even know exactly who that is.

A few years ago I was really struggling with a lot of things.

I had totally lost sight of myself.

Then my marriage ended.

I joined a netball team.

I made a conscious decision before I walked in the door for the first time, that I would be me.

But I didn’t really feel like I knew who I was.

This is how I did it:

I realised that of the people I spent time with, I was most happy and relaxed around my brother.

When we’re together, we get more and more alike, and it’s hilarious.  (Well, our parents think so, it’s probably not that funny.)

And my brother is a really likeable, funny, friendly, popular guy.

So I thought, if I’m like him, and he’s likeable, then maybe I can just go in there and be myself, and people will like me too.

(Writing that just made me cry.)

I silently vowed to myself that I would go in there and just be me.

The ‘me’ that my brother knows, the relaxed me who laughs at pretty much everything, including myself, and isn’t apologetic for what I think or feel.

I decided to forget about all the baggage I lugged around, forget about over-thinking everything and worrying and fearing and wondering how best to get people to like me, because I felt so desperately unlikeable.

I said to myself, and I can remember it vividly:

“I’ll go in there and be myself, and if they don’t like me then I’ll accept that, and if they do, it’s going to make life so much easier.”

Guess what?

Friends for life.

In fact, those netballers changed my life.

They accepted me.

(Crying again.)

They liked me.

I loved them.

They’re some of my closest friends, who’ve taught me so much about what friendship means, and I admire each and every one of them for so many reasons.

So if you’re wondering who you really are, think about this:

Who are you most happy around?

This isn’t necessarily who gives you a rush of adrenaline, who makes you tick, who keeps you on your toes – because that’s more likely to be someone you’re slightly tense around.

Who just gets it?

Who do you really relax around? 

The ‘you’ that shows up for that person is the real you.

And guess what?

You’re pretty fecking brilliant, inside and out.

That ‘you’ can show up anywhere, and be good enough for anything you want to do.

Then what?

How do you promote yourself?

Action.

Take action.

And by that I mean actually DO something.

We both know that planning and researching can easily turn into 8 hours down the Google-hole.

We try and convince ourselves that it’s ‘taking action’ but we both know that’s bollocks.

Here’s a simple rule for you:

Action is not passive.

Keep that in mind as you choose where to put your time.

So there we go.

No more excuses.

No website? 

No matter.

No skills? 

Nonsense.

No promotion abilities?  

Relax.  YOU are a gem just waiting to shine.

Lots and LOTS of love

Michelle xxx