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Fifty Shades of Self Discovery

It’s been an interesting start to the year over here.

 

In fact, it’s been an ‘interesting’ few months.

 

Last year, as you might know, I built a pretty genius business model, if I do say so myself.

 

(Don’t worry, I put the trumpet down rapidly in a minute.)

 

Training practitioners in Energy Editing.  Writing a bestselling book.  Mentoring some of the practitioners.

 

Lovely stuff.

 

I moved my family into our dream home.  I even lost 40lb.

 

So it was a bit of surprise, after the high of the last training event, where I added nine new Energy Editing Professionals to my awesome team of practitioners; when I felt incredibly low.

 

Like super-fecking-miserable low.

 

I did the usual things, checked my gratitude levels, worked on my upper limits, and started mainlining Vitamin D.

 

Nothing.

 

Still felt terrible.

 

Obviously I didn’t tell anyone about it, because I’m a shiny-happy-positive person.

 

I make a lot of cash, I’m healthy, my family is happy, so I can’t have real problems.

 

I’m not entitled to have a hard time, and I don’t want to add my negativity to someone else’s vibe, so I’m not going to admit things aren’t going well in my world.

 

I retreated.

 

And not in a ‘lovely week of silence in Bali drinking green juice’ way.

 

In a hide-in-my-office-and-avoid-my-friends-way.

 

At home one Sunday, having pulled out of a weekend away with my girlfriends, and knowing I needed to get my shit together, I posted in an informal mastermind I have with four smart, sweet entrepreneurs:

 

“I’m struggling with muggling.  I don’t know what the hell my problem is.  I’ve lost my mojo and she doesn’t seem to want to come back.  And yes this is me asking for help.  Don’t tell anyone.”

 

The replies were immediate, and they all said brilliant, American things, like “I honour you for reaching out.”

 

Within 30 minutes I had calls scheduled with them all over the next few days.

 

The relief was palpable.

 

And in that relief, something ‘popped’.

 

A thought:

 

“I don’t want to do the practitioner training in March.”

 

My hilarious ego immediately replied: ‘Don’t be a fecking idiot.  You have a whole business built around this idea.  You wrote a book that tells people about what you do.  You’re making a lot of money.  Stop this nonsense immediately.”

 

And I just laughed.

 

No wonder I’d struggled to identify the problem.  I definitely was NOT looking at this as an option.  No way, José.   Not a chance, Lance.

 

If you’ve followed my work for a while, you know I like to crack on with things.

 

I make agile decisions, and I’m not afraid to pivot.

 

Within 24 hours, the next training dates had been taken off my website, and I’d told the hotel I wouldn’t need the room.

 

I had no idea what I was going to do, or if this was a permanent decision.

 

So I did some muscle testing, cleared some blocks, and got some directions:

 

There will be another book.

 

You’ll write it in the new year.

 

Something will become clear as you start writing, that will change everything.

 

Until then, you have to practise what you’re going to preach.

 

Walk what you’re going to talk about.

 

Do your own work.

 

Focus purely on your own alignment, and your own self-development.

 

Smash your own blocks, hunt down the next pieces of old baggage you’re dragging around, and get clear.

 

So that’s what I’ve been doing.

 

It’s been Fifty Shades of Self-Discovery at Lowbridge HQ.

 

Ups.  Downs.  Digging deeper than ever.

 

Getting to the core of some really old shite that I was still carrying around.

 

And then January came.

 

Time to write the book.

 

A deadline from my publisher.

 

And finally, the piece of information that changed everything.

 

I can’t tell you what it is yet, because I’m a great believer in incubating your ideas until they’re ready to hatch.

 

What I can tell you is that there’s a pivot coming.

 

A new direction for me, that I definitely couldn’t have predicted and I certainly was not equipped to deal with until now.

 

And the creation of something, that I think my peeps are going to love.

 

I believe it’s the one thing that everyone who’s ever been in one of my programmes actually wants, and I can’t wait to share it.

 

I realise I’m being a MASSIVE tease, I just wanted to update you on what’s been going on inside my skull, and let you know something is coming –very soon!

 

Now that I’m out of hibernation, I’m finding that I’m not the only one doing some serious self-evaluation.

 

So if you’re going through it too, here’s what helped me:

 

1. Confess to someone that you’re struggling – and chose that ‘someone’ wisely.

 

2. Too much TV does not count as self-care, unless it’s making you laugh.

 

3. Even if you’re a massive introvert, make sure you’ve not slipped into hermit-mode.

 

4. Accept that right now you don’t know what’s going to happen.

 

5. Commit to putting down your old baggage, and getting help if you need it.

 

I’m sending enormous ((((HUGS)))), and a promise it’s all working out, even when it doesn’t feel that way.

 

ALL the love,

 

Michelle xxx

 

Are You Lonely Tonight?

Loneliness.

 

One of the most destructive forces in our world.

 

Experiences involving loneliness account for an average of 7% of the damage to the energy system.

 

Loneliness is not an emotion.

 

It’s a state of being.

 

You might feel lonely but the experience of being lonely is far more stressful to your body, mind and energy.

 

I’m not talking about being alone.

 

Just simply being on your own can be done in a million different ways, many of them enjoyable.

 

Alone does not automatically equate to lonely.

 

We’ve all felt the sense of separation in a group of people, where even surrounded by others we feel lonely, disconnected and not included.

 

Even this isn’t true loneliness because there is always hope of connection.

 

You can only experience the darkest depths of loneliness when you’re alone.

 

It is a combination of isolation, disconnection and helplessness – feeling that you are in a void, have no-one to talk to, and in particular a genuine belief that no-one really wants to talk to you.

 

Add in to this a trauma that you actually need to talk about, and the stress in your system escalates further.

 

Most of us have experienced loneliness at one or more times.

 

It makes us question our worth, doubt our likeability, damages our confidence and makes us feel like a failure.

 

The ripple effect into our lives is huge – and feeling unworthy, unlikeable, unconfident and like a failure does little for our ability to connect with others.

 

It can be a very destructive cycle – we experience loneliness, so we begin to put up walls and defences to protect ourselves from loneliness, which makes us even harder to connect to and, of course, we’re then even more likely to be lonely.

 

We all have different beliefs about loneliness.

 

My experience of being lonely when I changed jobs was mixed in with – and compounded by – embarrassment.

 

I felt ashamed that I was lonely.

 

God forbid anyone would know I didn’t have anything to do at a weekend – my life should be full of fun and action and laughter and photos worthy of a magazine.

 

I felt like a failure, it was a weakness I didn’t want to admit.

 

So what did I do?

 

Read a lot. Smoked a lot. Watched a lot of TV.

 

None of those things are great for your social life.

 

Luckily I had to go to work, so I made new friends and reconnected with my old friends too.

 

The pain of that time lingered with me though, a whisper of a taunting ghost – an almost-silent reminder of the time when one boy at school was able to turn my entire group of friends against me overnight.

 

When I think about that now, I think my way of dealing with it – brave face, spending every lunch time studying so I could ace my exams and get the fuck out of there – actually compounded whatever he had told them and made it last far longer than if I had just shown vulnerability, told my friends that I was devastated and opened up a conversation about it.

 

For many, many years I was terrified of doing or saying the wrong thing that would cause the same thing to happen again, finding it hard to completely trust and relax into friendships and wondering when they would end.

 

When we subconsciously attribute our loneliness to a particular way we behaved or thing we said, then we start to modify our behaviour and become less of our true selves.

 

And what do you think this does to our chances to authentic connection with others?

 

The truth is that the authentic you IS someone other people want to connect to.

 

Believe me.

 

Maybe that wasn’t the case when you were a kid, surrounded by other kids terrified of being their authentic selves.

 

But you’re an adult now.

 

Other adults want to connect to the real you.

 

Loneliness is part of the human experience.

 

It allows us to truly appreciate the joy of connection and friendship.

 

These contrasts allow us to learn and grow.

 

Can you spot the lonely person in the group and feel their pain?

 

Are you the one that catches their eye or gives them a hug?

 

Do you feel the magic of gratitude when you are surrounded by friends?

 

Like most of us, you can probably recall some incidences where you experienced loneliness.

 

I know it’s painful to think about it.

 

Even after twenty two years I can still cry if I think about those lonely lunchtimes hard enough.

 

But I’m lucky.

 

I’ve been able to do a lot of healing work around that old pain, so these days I am one hundred times more capable of authentic connection than I have ever been.

 

That’s why I’m dedicating this entire month to helping people with their past pain, trauma and experiences related to loneliness.

 

I can’t promise this work will be easy.

 

You might have to dig deep for a few minutes every week and connect to some old pain so that I can release it for you.

 

But it will be worth it.

 

It will change you.

 

When we drop the old baggage, shed the heavy coat of protection, we travel lighter and we shine brighter.

 

It’s an undeniable fact.

 

Please let me help you in October.

 

My group is a supportive and genuinely loving space, held by me, especially for people like you.

 

It’s time to say goodbye to loneliness – and hello to the authentic, beautiful, real you.

 

You’ll find us here, the group is called Prosperity Prescription 2.0.

 

Come and join the family, we’re waiting for you.

 

Love from

 

Michelle xxx

PS – Click here to find out more about Prosperity Prescription 2.0, I can’t wait to meet you.

It Took 29 Years To Happen

When I was a kid, my parents re-decorated our bathroom.

 

On the wall they hung a photo.

 

It was a photo of a grey sea, with a whale’s tail lifting out of the water.

 

Underneath, it said:

 

“He roams the sea in freedom, with no enemy – save man.”

 

It touched my heart every time I looked at it.

 

And I thought: “One day I will see that for myself.”

 

Over the years I’ve thought about it from time to time.

 

One day I will see whales in the wild.

 

One day.

 

Whenever the bucket-list question comes up –

 

Whale-watching is on mine.

 

When we’ve been planning holidays before, it seemed out of reach.

 

Either a long way to go to focus on something that might not happen.

 

Or that the weather would be cold, and as a Brit I chase the sun whenever I can.

 

This summer we had another bucket-list holiday planned.

 

California.

 

The whole family.

 

Road-trip.

 

Highway 1, up the coast, San Diego to San Francisco.

 

As it came nearer it seemed too good to be true.

 

I was almost afraid to think about it in case I jinxed it and made it not happen.

 

We started planning what we’d do.

 

As I looked at the places along the route, I found Monterey.

 

Home of an amazing Aquarium.

 

But also, home of whale-watching expeditions.

 

I did some research.

 

I wanted a wild experience, not a Sea-Life-esque one.

 

Two years a

Failure To Launch

Have you heard of Happiness For Mums, the online course?

 

No?

 

That’s not surprising.

 

It was a belly-flop into the pool of online business.

 

This time last year I spent an average of 12 hours a day at my computer.

 

I was determined.

 

Single-minded.

 

Focused.

 

Driving forward with intense purpose.

 

In completely the wrong direction.

 

Let me explain.

 

In June 2013 I left the green hills of The Shire to visit the rocky mountains of Colorado.

 

I went to an event hosted by Mike ‘Notes from The Universe’ Dooley and became an Infinite Possibilities certified trainer.

 

It was amazing, life-changing and despite having gone there just because I wanted to, I decided within the first few hours that I was going to teach the programme when I got back home.

 

Within a week of returning I’d booked a venue for my IP class, had 25 ladies (and a brave man) signed up and couldn’t believe how much I loved teaching.

 

Over the next few months I taught more than 500 student hours, and gradually the programme morphed into my own version of IP.

 

My ‘students’ were mostly mums, and I identified with their hopes, dreams and frustrations.

 

Or rather, I identified with their complete shock that they were allowed to have hopes, dreams and frustrations.

 

I lost myself completely after having my second baby, setting me on a long journey of discovery, investigation and a search for answers to some fundamental questions.

 

Like – if I have everything I’m ‘meant’ to have (husband, lovely children, nice home, my own business) why am I still so sad?

 

What am I missing?

 

I studied evolution, religion, quantum physics, mankind, energy, happiness…

 

And gradually began to piece together my own idea of a life well lived.

 

And there I stood, years later, pregnant with my third child, and able to share these ideas with other mums in my Happiness For Mums classes.

 

It felt really good.

 

The awesome women who attended went to achieve all sorts of exciting things… including starting a charity and publishing a book.

 

And because I was planning maternity leave, I thought it would be a perfect idea to turn Happiness for Mums into an online course.

 

So I did.

 

I spent hundreds of hours creating slideshows with slides and graphics animated to my voice-over.

 

I made videos for each module.

 

Lavished hours upon hours perfecting PDFs and making them fillable.

 

At each stage I had to learn everything from scratch.

 

Adobe Acrobat.

 

Canva.

 

Keynote.

 

Imovie.

 

Setting the entire thing up in one course-hosting platform.

 

Then realising it didn’t have the functionality I required and moving it somewhere else.

 

Creating an affiliate programme, a sales page, a website.

Collecting and collating testimonials.

 

I got it done a few weeks before my baby was due and it felt fantastic.

 

My original plan had been to get the course built whilst pregnant, then wait.

 

Have the baby, then when I was ready to start doing a bit of work, spend the next year doing the marketing before finally launching it and making my fortune.

 

But when it was all done, and sitting there, and I was so happy with it, it seemed silly not to launch it.

 

So I did.

 

I posted about it on my facebook page.

 

And my personal profile.

 

I posted about it in a couple of groups I was in.

 

I sent an email out to my mailing list.

 

I repeated the above.

 

Twice.

 

Nothing happened.

 

Literally nothing.

 

I ran a competition to give away three free places.

 

I got five entries.

 

I was so confused.

 

I’d read enough Launch Success Stories – why wasn’t it happening for me?

 

I offered a 75% discount to a few people.

 

I got two sales.

 

(That was actually really exciting.)

 

Looking back I can see clearly where I went wrong – and what I did exactly right.

 

So I thought you might like to know.

 

Failure to Launch, Mistake Number One.

 

I did no real market research.

 

Asking the people who had taken the class would they be interested in an online version and them politely saying ‘yes of course’ was not market research.

 

Confidently telling people what I was doing and them buzzing off my enthusiasm was not market research.

 

Friends and family being so lovely that they always believe in me was not market research.

 

I WANTED to create the course.

 

It ‘made sense’ for me personally to create an online version, so I just decided that there ‘had’ to be a market for it.

 

Lesson Learned – do PROPER market research.

 

Make sure there is an actual demand.

 

Don’t just hope / assume / guess that there is.

 

Especially if you’re going to spend 12 hours a day, most days for 5 months creating it.

 

And it’s possible that there is a demand, somewhere, for Happiness for Mums, the online course.

 

But I certainly wasn’t tapped into it.

 

Which leads me to Failure to Launch, Mistake Number Two.

 

I wasn’t wired into a network of mums that wanted a Happiness course.

 

I don’t identify myself as a mum first and foremost.

 

I don’t hang out online in groups specifically aimed at mums.

 

I did in the past.

 

I have some amazing friends all over the world who I only know because we were part of a sanity-saving mum’s forum when I had my first daughter 10 years ago.

 

Maybe if I’d stayed in that network as a mentor like the more experienced mums were to me when I was a rookie, then I would have been in the right place.

 

But I didn’t.

 

So instead I found myself at a loss.

 

I didn’t want to fake fitting in just to sell something.

 

So I didn’t have a network of lovely people on my wavelength to share with.

 

If you want a visual representation of how this looks in terms of a launch:

 

Go to your front door.

 

Open the door.

 

Shout “Happiness for Mums!”

 

Close the door and wait for the sale.

 

Do not hold your breath whilst waiting.

 

Lesson Learned – Genuinely WANT to hang out with your ideal customers and be an active member of their online life.

 

If you’re building a course about organic food but you’d rather be chatting about poodles, it’s a hint you’re on the wrong track.

 

Also remember – you don’t have to build a course!

 

Failure to Launch Mistake Number Three

 

Your first product launch is not the time to Go Big or Go Home.

 

You don’t have to pour your entire 35 years of experiences into one idea.

 

As we say in the Shire: “Take it steady.”

 

Think about the people you are naturally drawn to, who you like to spend time with, and what they need.

 

Is it something you can provide?

 

Write a blog post.

 

Make one PDF.

 

Record a video.

 

Just do something, create something and put it out into the world, then you can gauge the reaction, see what there is demand for and then take more action.

 

Lesson Learned – Don’t wait for perfect.

 

You can travel a long way taking baby steps – and it’s a lot easier to stay on the right track if you check your direction occasionally.

 

 

Failure to Launch Mistake Four

 

Thinking of anything as a failure.

 

Nothing you do is wasted.

 

Nothing.

 

Never – ever – waste a second on thinking you failed.

 

My super-smart friend Jonathan Benjamin sums this up perfectly:

 

“You either win or you learn. Either way you win.”

 

All those months at my desk last year were spent learning.

 

The success I’m having now can be traced back to that ‘failure’ to launch experience.

 

A few month later, I wanted to create The Prosperity Prescription and I needed to act fast.

 

We’re talking 72 hours for an entire product launch – and guess what?

 

I knew how to set up a membership site.

 

I had everything set up to take payments.

 

I knew my way around mailing lists.

 

I knew how to create a cool slideshow.

 

I could use iMovie and edit a video.

 

There were so many skills from the previous months that came into play.

 

And not only that.

 

The launch was based around kinesiology skills that I had given up on monetising until a few weeks before when I had discovered a way to erase money blocks.

 

I wanted to write my own copy – and that (long-forgotten) degree in Print Journalism suddenly came in really handy.

 

I wasn’t terrified by posting a video of myself online because I’d forced myself to film one in a ‘failed’ attempt at a B-School scholarship.

 

And I was connected to an amazing group of people because I was having fun getting to know them online and we naturally had shared interests.

 

Suddenly everything made sense.

 

All those steps that I’d somehow felt guided to take last year, were hugely important.

 

Without those skills I doubt I would have made $45,267 in two weeks.

 

Lesson Learned – Just keep taking intuitive action, because you don’t actually know how amazing things have the potential to be.

 

Keep showing up.

 

Every day, do something towards your goals.

 

Because you cannot actually fail.

 

Get some advice from people you trust.

 

Listen to those who have gone before you.

 

But also, follow your inner guidance.

 

Because if something is telling you to stay up until 3am, editing slideshows with a numb arse from your office chair, who knows what’s in store for you?

 

It might be a skill that will contribute to you launching a six-figure business a few months from now.

 

You know better than anyone what’s the right thing for you to do next.

 

Trust yourself.

 

Listen to your instincts.

 

Because when you get to where you’re heading, and the pieces fall into place around you, the random stuff you’re doing right now will ALL make sense.

 

I promise.

 

With love, as always,

 

Michelle xxxx

PS – I’d love to help make your business dreams come true. Shall we?

An Alternative To Scarcity Marketing

‘Launch fortnight’ – those magical two weeks of success – was a high-energy whirlwind.

I had a ball.

Doing something I loved, getting paid for it, being amazed and grateful that people liked my work enough to sign up.

It was an unforgettable experience.

The doors closed, and the founder members and I embarked on our journey.

My plan was to re-open for a new wave of members every three months.  There was a logistical reason for this: settling in new members can be time consuming, so not something I wanted to do all the time.

But as I got into ‘launch mode’ and found my attention and time swallowed up by needing a ‘strategy’ and a sequence and I found myself using un-me words like ‘leverage’, I started to question my motives.

Embarrassing confession alert:

I realised that I didn’t just like the big sum of money – I liked the attention.  I wanted to hit six figures – not just because I wanted the security but because this time I wanted to be able to say I’d had a six-figure launch.

After I’d stopped cringing I started thinking.

I asked around.  If I managed the logistics so that new members could settle in easily, then could I just keep the doors open and run this as an evergreen programme?

Was there a reason not to do this that I was missing?

The only objection I heard was this – launching for a limited enrolment creates scarcity.  If your programme isn’t available all the time, then people will jump on it when it is available.

You tap into their fear of missing out.  You can use the launch period to really hype up what you’re doing, and basically work them into a frenzy, so that when you send out that final ‘doors are closing’ message, you get a lot of sales.

Now, before I go on, this is important – I’m not judging or criticising anyone who does that!

Hey, it worked for me during the summer and my husband was able to quit his job.

If it makes sense for me to do that with a future product, I’ll do it!

There are a million different ways and all sorts of practical, logistical and personal reasons for doing things however it works best for us as individuals.

I’m just puzzling my way through and finding what feels good for me, right now, with this particular product.

So.

Scarcity.

Not a word – or a state of being – with a great energy.

I had two choices – I could go the scarcity route, amp up the hype, encourage people to jump in now or they’d have to wait until next year, and probably get a higher number of sales.

Or I could follow my heart and do something different.

My ego loved the idea of an even bigger launch, that I could ‘leverage’ as proof of my success.

My heart felt differently.

I did a lot of thinking.

Then I remembered, I’m a kinesiologist, I can figure this out.

So I did some muscle-testing.

And what I found, I think, was beautiful.

I asked: “What is the energy of running this programme evergreen?”

And the answer was one word:

Purity.

Purity.

I grinned my face off when I saw it.

An alternative to the scarcity model.

My decision was made.

Evergreen we are.

I explained to the group: I want to focus on my work, on the mission, on the big picture, on creating content, on setting up corrections, on developing my ideas.

So The Prosperity Prescription is officially open until next August.  (I started it as a year-long mission, so at that point we’ll do something… I’m just not sure what yet.)

The intention is set for the perfect people to join us at the perfect time.

I guess you might be wondering about the numbers?

I’ve still hit five figures.

If I’d also followed my heart when it came to creating my sales page, I’d probably have attracted even more new members.

(I shared my Sales Shame here.)

I’m interested to see where else Purity will show up as a guide for my business and marketing.

The December theme for The Prosperity Prescription was ‘Being Comfortable With Success’.

I thought it would be about releasing your fears, putting yourself out there, being judged and attracting haters, that sort of thing.

It turns out that it’s also about being comfortable with how you achieve success.

Trusting your instincts and doing what feels good and having faith that it will all work out perfectly.

Because it will.

I promise.

Have a beautiful day.

Lots of love

Michelle xxx
The Energy Editor